Including podcasting in your content marketing strategy has numerous benefits. But producing an ongoing podcast is a hard nut to crack. It takes more effort than simply clicking ‘Record’ on your smartphone and then uploading it online.

Podcasting involves a tremendous amount of research, planning, managing social media networks, and engaging your target audience

For businesses like yours, podcasting can be a compelling opportunity to interact with your clientele. You become noticeable among your competitors. And it helps you and your business turn into an industry frontrunner and professional. 

By leveraging the intimate nature of audio content, podcasting allows businesses to build a deeper connection with their audience, fostering trust and loyalty. This medium offers a unique platform to share valuable insights, discuss industry trends, and showcase expertise in a more conversational and accessible format.

As listeners engage with episodes during their daily routines, companies can become a consistent presence in their lives, reinforcing brand awareness and authority. Podcasting provides an avenue for businesses to demonstrate thought leadership and innovation within their sector.

By inviting guest experts, sharing behind-the-scenes stories, or exploring complex topics in-depth, companies can position themselves as knowledgeable and forward-thinking. This not only enhances credibility but also attracts potential clients and partners who value such expertise.

Here’s why you should consider podcasting as a content marketing strategy in 2024

Practicing the art of subtle branding

Over-branding can kill your brand.

Storytelling is a vital instrument for consumer engagement. Through appropriate, enlightening, and valuable stories conveyed by evocative means, companies can connect with customers and develop a devoted audience. Podcasts can help you master the art of subtle branding.

One way to interact with your audience is through a corporate blog. However, maintaining an attention-grabbing blog involves several SEO challenges.

Podcasts can help you implement a more subtle approach, allowing you to become an intrinsic element of the content itself.

Podcasts are convenient to consume and mobile-friendly

Unlike blogs and videos, podcasts’ beauty lies in their convenient accessibility on the go.

They don’t force listeners to abandon their activities to concentrate on the content. Instead, podcasts seamlessly integrate into daily routines, allowing multitasking without compromising engagement.

Whether commuting, exercising, or doing household chores, listeners can absorb information and entertainment effortlessly. This flexibility enhances the learning experience, as content can be consumed during otherwise idle moments.

Podcasts’ episodic structure encourages consistent engagement, building anticipation for new releases and fostering a loyal audience. The medium’s versatility allows for in-depth exploration of niche topics, providing value to specific interest groups often underserved by broader media formats.

Podcasts can create great production value in a short turnaround time

One of the reasons you should try podcasting is the quick turnaround time. How do we work with our clients to create an efficient podcast process? We prioritize planning before recording. When our clients enter the recording studio, they know exactly what to record because the episode planning occurred weeks earlier.

This preparation allows for smoother recording sessions and minimizes the need for extensive edits. We also employ a streamlined post-production workflow, utilizing templates and standardized processes to expedite editing and publishing. Our team collaborates closely with clients, providing clear guidelines and deadlines for content approval and feedback. This proactive approach helps avoid delays and ensures a consistent release schedule.

We leverage batch recording sessions when appropriate, enabling clients to record multiple episodes in one sitting. This strategy is particularly effective for evergreen content or themed series. We also utilize advanced scheduling tools to automate publication and distribution, freeing up time for our clients to focus on content creation and promotion.

Creating a reflection of your business’s true brand personality

Along with offering value for customers, podcasts reflect a company’s individuality and core values. Instead of using written content to convey what a brand stands for, expressing it vocally is more compelling. and personal.

The human voice carries nuances, emotions, and authenticity that written words often struggle to convey. This medium allows companies to showcase their expertise, share behind-the-scenes insights, and build a more intimate connection with their audience.

Podcasts provide an opportunity for brands to demonstrate thought leadership in their industry. By discussing relevant topics, interviewing experts, and sharing unique perspectives, companies can position themselves as trusted authorities. This not only enhances their reputation but also fosters loyalty among listeners who come to rely on the podcast for valuable information and entertainment. 

Reaching a wider audience as a content market strategy

Once a podcast is published on Apple Podcasts, Spotify, or similar platforms, your company exposes its content to a broader audience at no cost, beyond your website. These platforms act as search engines used by potential listeners and customers to find podcasts.

Podcasts help your company develop customer loyalty as listeners actively subscribe to your content. What happens next? Listeners may recommend your podcasts to their circle of influence, significantly growing your reach. This can ultimately increase website traffic. and potentially lead to higher conversion rates. 

add podcasting to your 2021 content marketing strategy

Creating more in-depth relationships with your customers

The primary reason why individuals listen to podcasts is that they feel something mutual between the host or hosts of the podcast and the company.

As we already know, we are more likely to do business with someone we know and trust than a stranger.

Just as with any other method of content marketing, the success of corporate podcasts depends on the content’s genuineness, value, and significance for customers. 

Circle270Media Podcast Consultants are working with new companies every month who are progressively implementing podcasting into their overall marketing strategy. Our focus is to make sure their content matches their company branding and culture.

Let’s talk about what podcasting can do for your business this year.  Whether B2C or B2B, we can create a content marketing strategy that will work for you