Podcast audiences are not only more receptive to ads compared to the other two media, but when brands place their ads on podcasts they are increasingly reaching audiences that broadcast radio and TV are not touching.
The portion of Americans who listen to podcasts have reached record highs, according to The Infinite Dial® 2023 from Edison Research.
Unlike media like TV or movies, listening to podcasts leaves consumers’ hands and eyes free, meaning that shows are often enjoyed while engaged in some other activity. So what situations do Americans listen to podcasts in?
