Gen Z Loves Their Podcasts

2022-06-29T22:38:43-04:00podcast research|

The topline figure for podcasting’s overall share numbers of the ad-supported audio market hides the strength the medium has among some age groups, especially Gen Zs and Millennials. Edison says among adults aged 18 to 34, podcasting gets one of every five minutes (20%) of the time they spend with ad-supported audio sources. And among the broader 18 to 49 age group podcasts have a 16% share

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