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Spotify’s third annual “Culture Next” report, focused on Gen Zs (ages 15-25) and Millennials (ages 26-40), show how both groups’ distinct perspectives continue to reshape the audio landscape since the start of the pandemic. This includes listening to more podcasts, embracing diversity and ultimately becoming the ‘Curation Generations.’
While the May 2021 eMarketer forecasts average time spent daily with podcasts to double, or more, over the next several years. While radio will remain flat.