Podcasts have become a key component of marketing strategies, recognized by marketers for their value in engaging and connecting with audiences.
Podcast SEO is a game changer. It can significantly increase the discoverability and listenership of your podcast, attract the right audience, and enhance the overall user experience.
55% of podcast listeners say that people in their social circle tell them about podcasts. The study shows that personal recommendations are still the main way people find podcasts.