Edison Research is reporting that for the first time since its Share of Ear study began tracking audio consumption in 2014, podcasting’s share of all audio listening is now 6% of consumption. This marks an all-time high for podcasting.
The latest findings show that the share of time Americans age 13+ spend with podcasts as a percentage of all their audio listening has tripled from just 2% in 2014.
Edison’s Tom Webster revealed the data during Podcast Movement’s virtual conference on 10/20/2020.
The Spoken Word Audio Report from NPR and Edison Research is derived from a national quantitative survey and analysis of in-depth, one-on-one interviews. It also includes six years of previously unreleased tracking data from Edison Research’s Share of Ear® study, measuring the daily listening habits of Americans using a 24-hour diary.
To learn more, view the press release here, and if you missed the announcement webinar, visit npr.org/spokenwordaudio to watch the playback.
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