Organizations like Chambers of Commerce should consider starting a podcast for their Chamber because it offers several benefits.
Increased visibility
A podcast can help increase the visibility and reach of your Chamber, allowing it to reach a wider audience.
Establishing expertise
By creating a podcast, Chambers of Commerce can establish themselves as connectors and provide valuable insights and information to their audience.
Building relationships
Podcasts provide a unique opportunity to engage with an audience and build relationships with current Chamber members, future Chamber members, Chamber partners, and other key community stakeholders.
Cost-effective marketing
Podcasts are a cost-effective way to reach a large audience and provide valuable content, compared to traditional forms of marketing such as advertising.
Differentiation
Starting a podcast for your Chamber can help set it apart and differentiate it from other Chambers of Commerce in your area or region.
In short, podcasting can provide Chambers of Commerce with an opportunity to connect with their audience, build their brand, and achieve their business goals. Want to learn more about how to start? Set up a time with Circle 270 Media™ Podcast Consultants today!
Business Inspires Podcast
One great example of a Chambers of Commerce podcast is Business Inspires. Circle 270 Media™ Podcast Consultants helped create this podcast with the TriVillage Chamber Partnership in 2017. It was groundbreaking as the first of its kind in Central Ohio.
