Entrepreneurial marketing is a critical part of entrepreneurship that focuses on the customer as the fundamental driver of entrepreneurial success.
The importance of marketing for your business is that it makes your new and current customers aware of your products or services, engages them and helps them make the buying decision.
But what marketing channels should an entrepreneur consider first?
Here are 5 reasons entrepreneurs should consider starting a podcast for their business.
Improved brand recognition
A podcast allows entrepreneurs to showcase their brand personality, values, and vision, which can help build a loyal following.
Podcasts are relatively inexpensive compared to traditional marketing methods such as TV and print ads.
Enhanced audience engagement
Podcasts offer a more personal, conversational format that can foster deeper engagement with listeners.
Podcasts enable entrepreneurs to reach a specific target audience, as listeners usually subscribe to podcasts that align with their interests and values.
In conclusion, starting a podcast can be a valuable tool for entrepreneurs to increase their visibility, build brand recognition, and engage with their target audience in a cost-effective manner.
Affording College with Aaron Greene
One great example of an entrepreneur podcast is Affording College with Aaron Greene, Founder of College Liftoff (now renamed IN College Planning). Circle270Media Podcast Consultants helped create this podcast with Aaron for his business in 2016. It was groundbreaking as the first of its kind in Central Ohio or in the industry of advising high school students and families on their choice of college.
Here’s what Aaron covers during each podcast episode.
Aaron Greene helps students and families:
*to reduce the cost of higher education,
*to navigate the application process, and
*to make well-rounded decisions by evaluating the modern metrics of education.
College Liftoff (now IN College Planning) emerged from Aaron’s desire to help students learn to treat education like an investment, accounting for the career, academic, and financial factors that shape this decision.
He has also forged a debt control calculation to set student loan debt limits for each student. College Liftoff opened its first office in Columbus, Ohio in May 2009.
In this episode…
With college tuition up more than 300% in the last 10 years and student loan debt topping $1.3 trillion, one thing’s for sure: college has gone crazy.
But Aaron explains that it’s actually the way we approach college that’s gone crazy. And there’s a better way to do it.