Word-Of-Mouth Primary Method of Podcast Discovery
55% of podcast listeners say that people in their social circle tell them about podcasts. The study shows that personal recommendations are still the main way people find podcasts.
Podcast Ads Reach Consumers Missed By Broadcast Radio And TV
Podcast audiences are not only more receptive to ads compared to the other two media, but when brands place their ads on podcasts they are increasingly reaching audiences that broadcast radio and TV are not touching.
Podcast Ads Perform, Host-Read Ads Outperform
Stitcher’s Midroll has published research into podcast ads. Podcast Ads Perform, Host-Read Ads Outperform is the headline, and it shows that host reads appear to be up to twice as effective as normal spot ads. The company worked with Signal Hill Insights.