Hey there, podcasters and digital content creators! Tonnisha English-Amamoo from TJE Communications, our expert from The Circle Of Experts Podcast, is here. She will shed some light on how to shine in the realm of social media search optimization and SEO strategies.

It’s a hot topic, so buckle up and get ready to take your digital marketing game to the next level!

The Evolution of Social Media and Search

First off, did you know that social media platforms like TikTok and Instagram are evolving into more than just social hangouts? Tonnisha highlights how users are turning to these platforms not just for entertainment, but as search engines for all kinds of content.

From quick how-to demos to intriguing product reviews, social media is becoming a hub for captivating content. As podcasters, this presents a golden opportunity to harness the power of these platforms and connect with a wider audience in fresh, creative ways.

But here’s the snag – it’s not just about pushing out content; it’s about getting seen. Tonnisha delves into practical strategies for weaving essential SEO techniques into your social media presence. We’re talking about adding alternative text, sprinkling those captions with juicy keywords, and mastering the art of hashtags. And hold up, Instagram’s making it even easier for your audience to find you by categorizing your content! How cool is that?

Hashtags and Search

Tonnisha suggests keeping it slick and sleek with just three to five hashtags. Long gone are the days of bombarding your post with a gazillion hashtags. It’s all about keeping it classy and engaging while slipping in those keywords and alternative text.

Oh, and speaking of engagement, it’s a must! Posting your content is just the beginning. Tonnisha emphasizes the power of showing up and genuinely engaging with your audience. It’s about being authentic, consistent, and, well, just plain social on these platforms.

Who knew that being genuine could still be one of the best tactics in today’s digital world?

Don’t stress out just yet. Tonnisha shares an inspiring story of a fitness trainer who struck gold by simply being real and consistent on Instagram. It’s all about being yourself, posting stuff you genuinely care about, and engaging with the amazing community around you.

Final Thoughts on Social Media Search Optimization

At the end of the day, it’s all about embracing the ‘social’ in social media. Remember, it’s not just about the numbers; it’s about forging genuine connections and creating content that resonates with your audience.

So there you have it – a laid-back breakdown of ways to maximize your social media and SEO game. With Tonnisha’s nuggets of wisdom, you’re all set to level up your online presence and connect with your audience like a boss.


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TJE Communication’s mission is to empower and educate small women-owned businesses and equip them with digital solutions to level the playing field.

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Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementing these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

The Circle of Experts are:

Yasmine Robles from Robles Designs

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy, from Circle270Media Podcast Consultants