The Reshaping of the Audio Landscape For Gen Zs And Millennials – Spotify Report
Spotify's third annual “Culture Next” report, focused on Gen Zs (ages 15-25) and Millennials (ages 26-40), show how both groups' distinct perspectives continue to reshape the audio landscape since the start of the pandemic. This includes listening to more podcasts, embracing diversity and ultimately becoming the ‘Curation Generations.’