Apple Podcasts has changed the requirements for podcast artwork

Up until the release of iOS 17, you could upload podcast artwork anywhere from 1400px by 1400px to 3000px by 3000px. Now it’s just the latter dimension that’s supported.

To ensure you don’t run into any issues when uploading either podcast artwork or episode artwork, keep these details in mind:

  • square image
  • 3000px by 3000px
  • jpeg or png
  • max 1MB file size

 

So what better time to review your podcast artwork and podcast title!

When it comes to creating a successful podcast, having a clear title and eye-catching artwork is crucial. These elements play a significant role in attracting new listeners, establishing your podcast’s brand, and effectively marketing your show. In this article, we’ll explore why having a well-thought-out podcast title and artwork is so important in the competitive world of podcasting.

Grabbing Your Listeners’ Attention

A compelling podcast title serves as the first point of contact with potential listeners. It should be concise, descriptive, and catchy to pique curiosity and encourage people to click on your show. Think about what makes your podcast unique or intriguing. Incorporate those elements into the title.

Branding Your Podcast

Your podcast’s title and artwork are essential components of its overall branding strategy. They create an identity for your show that distinguishes it from others in the same genre or niche. Consistency in your branding across platforms helps build recognition among listeners. They are then more likely to remember and recommend your show if it has a distinct image.

Increasing Your Visibility in Podcast Directories

Podcast directories like Apple Podcasts rely heavily on search algorithms to help users discover new shows. A clear title that includes relevant keywords can improve visibility. So when potential listeners search for specific topics or genres, they choose your podcast.

Convey Your Credibility

Well-designed artwork conveys professionalism and credibility. This makes potential listeners more likely to give your show a chance. A visually appealing cover image also sets expectations for high-quality content before someone even hits play.

Increase Impactful Marketing

When promoting your podcast through various channels such as social media or advertising campaigns, captivating artwork can catch people’s attention.  It creates intrigue and entices potential listeners to learn more about what you have to offer.

Investing time in crafting an engaging podcast title and creating visually appealing podcast artwork is essential. Attract new listeners. Establish brand identity. Improve visibility within directories. And effectively market your show. By putting effort into these elements, you can increase the chances of your podcast standing out in a competitive market and gaining loyal followers.

Be sure to check this out – Choosing the Right Colors and Fonts for Your Podcast Artwork.

There is no “correct way” to podcast. However, there are guidelines and best practices to follow. Every podcast format has its nuances. And these are not always clear.

A podcast audit from our experienced team of podcast creators and podcast consultants will help you get clear a picture on

  • what’s working
  • what’s not working
  • what you need to continue to do
  • where you can improve

A podcast audit is a comprehensive review of your podcast, designed to help you get clarity. Book yours today with Circle270Media!