EDISON RESEARCH, PODCAST ONE, AND AD RESULTS MEDIA partner uncovers beliefs of the podcast industry’s best customers, podcast super listeners. […]
The 2020 Spoken Word Audio Report from NPR and Edison Research shows podcast listening hit an all-time high in 2020, with 55% of the American population having listened to one.
Edison Research is reporting that for the first time since its Share of Ear study began tracking audio consumption in 2014, podcasting’s share of all audio listening is now 6% of consumption. This marks an all-time high for podcasting.