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Tag: Edison Research

podcast super listeners 2020

Podcast Super Listeners 2020

Posted on December 17, 2020February 18, 2021 by Brett Johnson

EDISON RESEARCH, PODCAST ONE, AND AD RESULTS MEDIA partner uncovers beliefs of the podcast industry’s best customers, podcast super listeners. According to the latest Super Listeners Study, podcast “Super Listeners,” Americans 18+ who listen to five or more hours of podcasts weekly, see podcasts as the best way to reach them despite a perceived increase…

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2020 Spoken Word Audio Report from NPR and Edison Research

Posted on October 28, 2020October 28, 2020 by Brett Johnson

The 2020 Spoken Word Audio Report from NPR and Edison Research shows podcast listening hit an all-time high in 2020, with 55% of the American population having listened to one. 

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Podcast Listening at an All-Time High

Posted on October 26, 2020October 23, 2020 by Brett Johnson

Edison Research is reporting that for the first time since its Share of Ear study began tracking audio consumption in 2014, podcasting’s share of all audio listening is now 6% of consumption. This marks an all-time high for podcasting.

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