How to Nail Your Podcast Guest Pitch in 5 Easy Steps
Make Your Pitch Stand Out and Score The Guest Spot
Podcasts are where it’s at for sharing your story, and expertise, and connecting with people. But breaking in as a podcast guest takes more than just shooting off a quick email. On this episode of “The Circle Sessions,” Brett Johnson, My Podcast Guy™ shares some fantastic insights on how to nail your podcast guest pitch.
Five key steps to help you craft a killer pitch
Step 1: Do Your Research
Listen Before You Pitch
The first rule of thumb? Listen to the podcast you’re pitching. It’s crucial to tune into a few episodes to get a feel for the content, style, and vibe. You want to make sure the podcast aligns with your expertise and interests. And, of course, if the podcast doesn’t feature guests, it’s probably not the best fit!
Listening to the podcast also helps you understand the host’s style so you can tailor your pitch accordingly. Plus, it shows the host that you’re genuinely interested in their work – and that’s a big win.
Step 2: Follow the Rules
Check for Submission Guidelines
Many podcasters have a specific process for guest submissions. Ignoring these guidelines is a rookie mistake.
Following the submission process shows you’re professional and respectful of the host’s time and preferences. It’s all about making a good first impression and showing that you’re serious about being a guest.
Step 3: Offer Value
Focus on What You Bring to the Table
When crafting your pitch, make it all about what you can offer the podcast’s audience. It’s important to provide a specific solution or insight. It’s not just about you – it’s about how you can add value to their listeners.
Think about what the audience cares about. What are their pain points, interests, and needs? Tailor your pitch to show how you can speak directly to those aspects. Being specific and relevant makes you a much more attractive guest.
Step 4: Get Personal with Your Pitch
Show You’re a Genuine Fan
A cookie-cutter pitch won’t get you far. Keep in mind the importance of making your pitch personal. Mention specific episodes or elements of the podcast that you enjoyed. This shows that you’re not just sending out a mass email – you actually took the time to engage with their content.
For example, you might say, “I loved your episode on [specific topic] because [relevant reason]. It really resonated with me because [personal connection].” Showing genuine appreciation and interest can make your pitch stand out from the rest.
Step 5: Be Patient
Wait for Their Timeline
Once you’ve sent off your awesome, detailed pitch, you’ve got to play the waiting game. The host has their own timeline, and it might not match up with yours. Give them the time they need to review and respond.
And remember, time zones can play a big role, especially when it comes to scheduling a recording or getting replies. Showing patience and flexibility in your follow-up can leave a lasting positive impression.
Seek Expert Help If You Need It
If you find yourself stuck or needing more personalized guidance, The Circle Of Experts and Circle270Media™ Podcast Consultants have got your back. They’re pros in everything podcast-related, from planning and launching to refining your pitch and leveraging guest appearances for promotion and monetization.
By following these five simple steps and getting expert help when needed, you can create a compelling podcast guest pitch that gets noticed. This process not only boosts your chances of landing guest spots but also helps you make valuable connections in the podcasting world. Happy pitching!
