EDISON RESEARCH, PODCAST ONE, AND AD RESULTS MEDIA partner uncovers beliefs of the podcast industry’s best customers, podcast super listeners. […]
Podcasting continues to thrive. According to Nielsen Scarborough data, at a 20% rate of growth, the audience for podcasting could double by 2023, and the IAB projects that U.S. podcast advertising revenues will surpass $1 billion by 2021.
Daily news podcasts make up less than 1% of all those produced but account for more than 10% of the overall downloads in the US. These shows are clearly punching well above their weight with audiences.