Capitalizing on Instagram Marketing Trends: Video Content, SEO, and User-Generated Collaboration
How can podcast content creators utilize user-generated experiences to create engaging episodes, and what might be some challenges associated with this?
Authenticity in Social Media: “I think the one of the good things about social media today is that people are kind of combing through, like what feels real and what feels curated, what feels, you know, like this person is acting and not actually doing these things.”— Tonnisha English-Amamoo
Tonnisha English-Amamoo from TJE Communications, our expert from The Circle Of Experts Podcast, is here.
The ever-evolving landscape of Instagram requires a keen eye on emerging trends and an understanding of digital behaviors to remain ahead of the competition.
Here’s a comprehensive look at our discussion, offering insights and strategies to leverage these trends for your brand or personal platform.
Shaking Things Up with Instagram Marketing Trends – Are You Ready?
The latest Instagram marketing trends are all about those videos! Gone are the days when a pretty picture would do the trick. Now, it’s all about those scroll-stopping, bingeworthy reels and stories. Even if you’re more of a behind-the-camera person, you can still crush it with some clever faceless video content.
Two heads (or accounts) are better than one, so collaborations are the name of the game now. Instead of the one-and-done IG takeovers, think of lasting partnerships that keep giving. Share your followers, blend your creativity, and watch your content fly to new heights by joining forces with fellow IGers.
SEO Game Strong and Real People Talk
Who needs Google when Instagram is right at your fingertips? It’s not just about looking good; you’ve got to sound good too. Sprinkle in some catchy and accurate captions, and you’ve got the magic recipe to climb up that IG SEO ladder.
User-generated content is like that secret sauce that makes everything better. It’s all about real stories from real folks supporting small businesses – this stuff is pure gold for connecting with the community.
It can even inspire a podcast episode or two.
Exclusive Club: Behind the IG Velvet Rope
Want to feel like a VIP? Instagram’s broadcasting channels now let you whip up some exclusive content for a bunch of your biggest fans. But, there is a delicate dance of keeping your paid subscribers hooked without running yourself into the ground.
Thinking of charging per month? You’ve got to keep the content flowing. If not, it might be Adios, subscribers. But maybe put your eggs in a few baskets – for example, Patreon – just in case IG decides to play hide and seek with your account.
So What is Working for You with Your Instagram Marketing
If you can’t answer that, evaluate, track, and re-evaluate. Don’t just set it and forget it. Evaluate and re-evaluate spending on paid promotions, with a nod to aligning them with strategic goals for optimal impact.
Taking Your IG Game from Meh to Woah!
Engage with your community, optimize like a boss, and never stop getting creative with your content.
