Podcast Listeners Still Prefer Audio Over Video
While video options are steadily gaining traction, audio remains the primary mode of consumption for podcast listeners, from a recent study from Signal Hill and Cumulus Podcast Network.
Power of Podcasting for Unmatched Return on Effort
Forget thinking about ROI (return on investment). You got to think about Return on Effort about the content you are creating.
New Ways to Monetize and Connect With Your Listeners
Don The Idea Guy and I discuss "the identity crisis" podcasting faces amidst evolving ad buying practices and highlight how platforms like YouTube and Spotify are innovating to integrate podcasts more seamlessly. We also explore how content creators are diversifying income beyond traditional ads.