When we talk about successful podcasts, it’s not only about great episodes—it’s about strong podcast branding. Your podcast isn’t just a show—it should be a brand in itself. Are you building something your audience connects to beyond one episode?
Explore the latest trends in podcasting for 2025, including a surge in active shows, record episode releases, and a decline in inactive podcasts. Discover the impact of demographics and popular genres, and find out what this means for creators and listeners alike.
While video options are steadily gaining traction, audio remains the primary mode of consumption for podcast listeners, from a recent study from Signal Hill and Cumulus Podcast Network.
