Daily news podcasts make up less than 1% of all those produced but account for more than 10% of the overall downloads in the US. These shows are clearly punching well above their weight with audiences.
The 11/20/2020 launch follows SiriusXM’s acquisitions of leading podcast platforms Simplecast and Stitcher, which along with Pandora and AdsWizz establish SiriusXM as the premier full-service platform for podcast creators, publishers, and advertisers.
Stitcher’s Midroll has published research into podcast ads. Podcast Ads Perform, Host-Read Ads Outperform is the headline, and it shows that host reads appear to be up to twice as effective as normal spot ads. The company worked with Signal Hill Insights.