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Daily News Podcasts
By Brett JohnsonNovember 23, 20206 min read

Report: Building new habits in the shadow of coronavirus: daily news podcasts

Daily news podcasts make up less than 1% of all those produced but account for more than 10% of the overall downloads in the US. These shows are clearly punching well above their weight with audiences.

  • press release
By Brett JohnsonNovember 20, 20204 min read

SiriusXM is the New Destination for Original, Exclusive, and Popular Podcasts

The 11/20/2020 launch follows SiriusXM’s acquisitions of leading podcast platforms Simplecast and Stitcher, which along with Pandora and AdsWizz establish SiriusXM as the premier full-service platform for podcast creators, publishers, and advertisers.

  • press release
PODCAST ADS PERFORM, HOST-READ ADS OUTPERFORM
By Brett JohnsonNovember 11, 20204 min read

RESEARCH: PODCAST ADS PERFORM, HOST-READ ADS OUTPERFORM

Stitcher’s Midroll has published research into podcast ads. Podcast Ads Perform, Host-Read Ads Outperform is the headline, and it shows that host reads appear to be up to twice as effective as normal spot ads. The company worked with Signal Hill Insights.

  • press release

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