Creative strategies for staying relevant, building community, and maximizing your content between podcast publishing dates.

Thanks to Tonnisha English-Amamoo of TJE Communications for her insights on engaging your podcast audience between episode releases.

Smart podcasters know that audience engagement doesn’t (and shouldn’t) stop when an episode ends. Engaging your podcast audience between episode releases is just as important as creating each episode you publish!

The Power of Consistency Outside Episode Releases

Most podcasters put tremendous effort into episode planning, recording, and release. But they sometimes overlook what happens next. Your podcast is a huge piece of content, and there is immense value in breaking it down to fuel ongoing engagement.

Staying consistent in content creation between episodes ensures your podcast stays top-of-mind in a crowded landscape. Social platforms move quickly. And audiences have countless other shows vying for attention. By consistently sharing between-content publish dates, you not only keep listeners but invite new ones in.

Repurposing Podcast Content: Soundbites, Quotes, and More

One of the simplest yet most effective ways to show up between episodes is to repurpose your existing content.

  • Soundbites: Clip out impactful 15 to 20-second segments from your episodes. Even if you don’t have video, pair an audio quote with a photo of your guest, include a timestamp, and guide listeners back to the full episode.
  • Quotes: Pull quotable moments and visuals from your talks. Tag your guest on social media and encourage listeners to revisit the episode for context.

These quick, digestible pieces not only serve as reminders of your podcast but can also entice those who haven’t listened yet to check out what they’ve been missing.

Taking the Conversation Further: Involving Your Community

Sometimes, the best sparks for engagement come from unfinished conversations. Use social media to “continue the conversation” on topics that didn’t make it into the episode. Post a thought-provoking question or teaser on social platforms and invite your community to weigh in.

For example, you might consider shoutouts.

If a listener comments thoughtfully, give them a public shoutout (with permission!). It’s a genuine show of appreciation that can turn casual listeners into super-fans.

Making Engagement Fun: Polls, Education, and Interactive Content

Keeping your audience engaged should never feel like a chore. Experiment, be creative, and leverage platform features:

  • Polls & Q&A: Use Instagram or LinkedIn polls to gather feedback or prompt dialogue on episode topics.
  • Educational Extras: Dive deeper into complex topics discussed on your show by sharing resources, definitions, or further reading in your feed or newsletter.
  • Resource Sharing: Especially when episodes touch on topics like mental health, providing links and practical information can establish your podcast as a trusted resource.

Don’t think of the episode release as the finish line. It’s the starting point for deeper connection and discovery.

Smart Scheduling and Collaborative Promotion

No matter your publishing cadence (weekly, bi-weekly, monthly), be mindful not to overcommit. Your pace of in-between content can (and should) match your episode schedule. Balance is crucial to avoid burnout.

Coordinating with cohosts and podcast guests can amplify the reach of your content:

  • Plan Together: Share promotional assets with guests and agree on a shared posting schedule.
  • Collaboration Tools: Use social platform features, like Instagram’s collaboration posts or LinkedIn tagging, to tap into your guests’ networks.

Calls to Action: Move Beyond “New Episode Alert”

Every piece of content should have a purpose. Besides promoting episode drops, try calls to action such as:

  • Asking listeners to tag a friend who might enjoy the episode
  • Encouraging comments with a specific prompt or keyword (using tools like ManyChat to automate replies or episode links)
  • Inviting listeners to share their biggest takeaway

Make sure every social share is interactive and aligned with your audience’s goals.

What Will You Do to Start Engaging Your Podcast Audience Between Episode Releases?

Think beyond the calendar. When you approach your podcast as a hub for ongoing, creative conversation—and not just a series of isolated releases—you cultivate loyal fans, attract new listeners, and position your show to thrive.