Creating great content can take a ton of effort and time
But what if your best content could work for you, again and again, without you having to create something new? Well, you can by repurposing your content.
What is repurposing content?
Repurposing your podcast content means taking an existing episode and repackaging it for multiple uses.
This allows you to:
- Reach more potential listeners with your content marketing
- Get more organic search engine traffic
- Stop stressing over what to post on social media
If you’re not currently repurposing your content, you’re missing out on a massive opportunity.
The goal of repurposing your podcast content
If you ask most people about their initial thoughts on repurposing content, they might answer, “To drive more organic traffic to our site.” While this is technically true, more traffic shouldn’t be the ultimate goal. What you really want is more people coming to your website to take action:
- Sign up for your newsletter
- Submit ideas for upcoming podcasts
- Access bonus material not in the podcast
- Become a member for exclusive content
Traffic is simply a means to that end.
Here are ways to repurpose your podcast content
Use snippets for social media posts
A brilliant way to repurpose your content is by taking a small excerpt from your podcast and turning it into a social media post. The idea is to build your brand by adding value to your social media profiles. Be sure to include an image wherever possible to make your posts stand out. Alternatively, there are apps that can convert the audio segment into a “video.”
Blogs
Everyone and their mother seems to have a blog these days. So the real question is:
Use older podcast material to create blogs. Transform podcast transcripts into blog posts for your website and other platforms like Medium or LinkedIn. Edit and revise the content to suit the written format.
Blogs are valuable because you can include links to relevant podcasts you’ve already published, enhancing cross-promotion and audience engagement.
Consider a book version of your content
eBook
Even though the word “eBook” contains “Book,” don’t be intimidated. Most eBooks are glorified blog posts, with around 2,000–3,000 words.
With that in mind, you can easily turn older podcast episode transcripts into an eBook. They sound professional, make a great lead magnet, and won’t consume too much of your time.
Physical book
If you have a collection of old blog posts, why not create a physical book to sell or give away? Even if you’ve never considered yourself an author, there’s no reason why you can’t be one. You can either collect, gather, and format the content yourself or hire a freelancer to go through your old content and do it for you.
Then, you can use a service like Lulu, or similar alternatives, to turn your blog posts into a physical book.
Audiobook
I lost you at eBooks if you haven’t grasped my point by now. Yes, compile all these blogs and create an audiobook. You can use quotes from podcasts, interviews from podcasts (obtain your guest’s permission to use actual audio), and quotes from your previous podcasts. Your content, your audiobook.
Dig deep and update or guest post to repurpose your podcast content
Publish an update
If there’s new information to add to existing content, you can publish a refreshed version as a new blog post and podcast episode. This is a common practice in content creation. Updating older content is important because not everything remains relevant indefinitely.
Write a guest post
Take the main points from one of your previous podcast blog articles and use them as inspiration for a guest post. Some blogs will even allow you to republish your old article as-is.
Make sure they add a canonical link to your original post to avoid penalties for duplicate content. Most website owners who allow guest posting are familiar with this process.
It’s a win-win situation in the content marketing world. Your host gets fresh content while you gain some of their traffic.
Get started now
My clients focus on the ‘WHY’ they are podcasting, not on the ‘HOW’ to podcast. Book a time with My Podcast Guy™ to get started podcasting, or reviewing why your podcast is doing what you want it to do.
