ALL BUSINESS STRATEGY IS STORY.
Will this year be the year to start a podcast for your business?
Today, many businesses are using podcasts to start conversations or educate consumers.
A quick definition – a podcast is an audio show or program that one can listen to from a smartphone, computer, tablet and more. Files are online and can be streamed or downloaded. Many podcasts flow like a TV or radio show with episodes and seasons. Apple has surpassed one billion podcast subscriptions via iTunes.
Podcasting allows you to tell a story, your story. Your businesses’ story is what separates you from your competition. It shapes your past, present, and future. Adding podcasting to your marketing mix allows you to tell your story with more power than in text alone.
Your company can also use podcasts to grow your network. Many podcast shows and episodes revolve around having guests in an interview or conversation. This format allows your company to develop influential relationships with thought leaders in the industry and keeps the podcast interesting.
The best part—podcasts fit perfectly into our tight attention economy. We live in an age of information overload, where attention has become the most valuable business currency. Podcasting allows people to multitask as they consume the content, making podcasting easy to incorporate into their daily habits.
Own your story. Engage and interact with your customers and clients. Grow your brand and business with your own podcast!
The podcast consultants at Circle270Media have over 30+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting. We strategically bring these worlds together with podcasting.
We work with businesses to publish curated audio content, with a targeted audience in mind.
Business branding, business message control, and audience targeting are key elements of podcasting. Podcasting is a powerful medium produced correctly and strategically.
New or established Podcasters (individuals, entrepreneurs, small to large businesses, associations, or non-profits), Contact Us if you are needing help with growth and reach.
Advertisers, if you have an interest in sponsoring one or more of our podcasters, or podcasts outside of our podcast partners, please Contact Us as well. We can help you make your sponsorship more effectively.
We are based in Columbus, OH / Central Ohio, and work with podcasters across the country.