Audio content marketing is here to stay. In this episode let’s focus on podcasting as a core audio content marketing strategy, and then look at supplementary content options that support each other. Podcasting Webinars Audiograms Voice Search How are you planning to add audio content to your content strategy starting now? Recorded in Studio […]
Content is everything for a podcast. And for a B2B podcaster, creating content, or story, is the best way to help your listeners tell stories about your business. Shareable content and call to action, two major goals accomplished with great content becoming word of mouth. Brett Johnson is the owner and lead consultant at […]
A big thanks to Mike Rudd of Hutchison Media and Marketing Fun with Mike for asking me to be a guest speaker at a recent Marketing Mastery Club. The club meets monthly, and this month he covered for the group blogs, vlogs, and podcasting. One important takeaway I felt is worth noting is the similarities […]
Data from Search Engine Journal releases in July 2018 is showing that blogging and blogs are on a downward trend and podcasts are gaining popularity. Coupled with Google now recognizing audio as a first class citizen in search beginning in July with the launch of the Google Podcast app that is integrated with Google AI, […]
Why are you creating a podcast for your business? Whatever your reason(s) are, you should be constantly aware of what those reasons are, because they are keys to not only personal satisfaction but your business success. One important way to measure how your podcast is stacking up is measuring it against its mission statement. In other words, is your […]
Recent Comments
No comments added yet.