A big thanks to Mike Rudd of Hutchison Media and Marketing Fun with Mike for asking me to be a guest speaker at a recent Marketing Mastery Club. The club meets monthly, and this month he covered for the group blogs, vlogs, and podcasting.
One important takeaway I felt is worth noting is the similarities all three mediums have with each other. I think Amy Landino covered it well in her vlog Mike presented.
1) If you are going to put all this work into your blog/vlog/podcast, ask for their attention – to subscribe, for feedback, to share!
2) Consistency in everything. Not just how often, or when you publish. Your brand, cover art, content, your promise to the subscriber, your promise to your audience.
3) The content you create is for someone else. Make sure your listener/viewer/reader wants to share the content you create.
Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.
Email us at firstname.lastname@example.org to set up time to talk more about your new or established business podcast.