Note To Future Me featuring Minds On B2B Podcast

In this episode I speak with Dan Harris, VP of Client Success at Minds On, a digital marketing agency.

He has designed the Minds On B2B podcast to be more than a podcast. It’s an audio classroom. The guests are who he has targeted as teachers and coaches in his business niche. His goal with the podcast is to have them share their stories and passion for the profession, and at the same time teach the listeners something they can apply tomorrow.

Recorded in Studio C at the 511 Studios, in the Brewery District in downtown Columbus, Ohio.

Minds on B2B | Convert audio-to-text with Sonix

Brett Johnson:
Well, Dan, let's talk about the nonprofits that you support or a nonprofit that you support [cross talk] give a little time to.

Dan Harris:
That's excellent. First and foremost, I'm a huge supporter of St. Jude. I think they do tremendous work, and it's been something I've been passionate about for a long time.

Dan Harris:
Locally here, I think the Mid-Ohio Foodbank is doing a terrific job reaching the communities, working with local partners, and just supporting those who are less fortunate; can't afford the food that they need in the hard times that just happen with people. Then, I'm a huge fan of Pelotonia. Personally, I'm never gonna ride a bike, but I have friends who do, and I support them. Those are, I'd say, the top three.

Dan Harris:
At Minds On, where I work, we always, each holiday season, adopt a family or find a way to help someone locally; do a clothing drive; do a book fair, and raise money to allow schools who are less fortunate to have various books and things that they need to be well-educated as they go through the process and learn how to read. Very involved in the charity side, but you won't catch me in a Pelotonia suit, or riding on a bike anytime soon.

Brett Johnson:
Even though they look really good, I would not look good in one either.

Dan Harris:
Exactly. You got it.

Brett Johnson:
Let's talk a little bit about your background, your history that's brought you up to this point.

Dan Harris:
How far do you wanna go back?

Brett Johnson:
As far as you want to- I think as relevant as it can be toward the podcast. Let's put it that way.

Dan Harris:
You bet. I've been a professional marketer now for more than 20 years. In those 20 years, things have changed. The internet has become available; media has become more accessible. In those 20 years, I've been focused primarily on technology, and manufacturing marketing. It's B2B focused, and I fell in love with it.

Dan Harris:
When I was in school, I learned B2C – advertising, marketing, radio, and television, newspaper. That doesn't resonate as well with the market today. They want all sorts of media not just that.

Dan Harris:
One of the reasons I started this podcast was because I work with hundreds of clients, and in those hundreds of clients, multiple people within those clients, and I hear the same challenges and struggles that they have around, "How do we do this? What can we do? How can we generate more leads? Build more brand awareness? Create demand?"

Dan Harris:
Over the years, I've pulled together tactics, resources, and tools that I can often recommend. One that I wasn't comfortable with was podcasting. The clients had interest in it; I was very interested in learning something new. That's how I got into this. It was just the market was encouraging it. I was a listener to multiple podcasts, and it influenced me, because I enjoy having conversations, asking questions, talking to people, and learning.

Brett Johnson:
Podcast definitely lends toward either B2C, or B2B. You're hearing some really good success stories on both realms, because of just the interpersonal opportunities you have – the targetability-.

Dan Harris:
Yes.

Brett Johnson:
-that the podcast has, as well. You pretty much know what that podcast is about, by the description, and whether you wanna subscribe or not.

Dan Harris:
Right, right.

Brett Johnson:
You can target it on the other end, as well, with the marketing that you do through social. I'm assuming there's probably quite a bit of- a little bit of a LinkedIn involved on your end with that.

Dan Harris:
Yes.

Brett Johnson:
Versus a Facebook; maybe some Twitter, that sort of thing. We'll go into that in a little bit, but it does lend toward the better marketing pieces to it, too.

Dan Harris:
You bet, and I think the channel that you talked about, whatever channel it is, I will share and distribute to those channels where my contacts are. I have a lot … You talked about relationship – this whole interpersonal type of focus of this. I'm a relationship salesperson and marketer..

Dan Harris:
I have friends that are on Facebook that are also clients. It's great, because you never know; they might be out there sharing a picture from vacation, and they see the next episode launch, and they listen to it while they're on vacation. But LinkedIn is definitely … If I'm going after relationship-building with someone who doesn't know me, it's a great tool.

Brett Johnson:
Right. We were talking off mic a little bit about how the podcast began; working with your partners to get it rolling.

Dan Harris:
Yeah.

Brett Johnson:
Let's talk about that. I think it's an interesting story. From first discussion to that first episode being published, how long did that take? Who's involved? How did you make it happen?

Dan Harris:
That's a good question. Had my annual review, and in the annual review process, the two founders of Minds On, Randy James, and Tom Augustine, asked me, "Where do you want to take your career? What do you wanna do? What makes you uncomfortable? What do you wanna learn?

Dan Harris:
As they started asking me those questions, I thought, well, I'd love to do a show of some kind; a video show, podcast, something that I can continue to learn while, at the same time, potentially help others, and guide others, and teach others through the process..

Dan Harris:
They encouraged me to think about what I would wanna do, and so I did. I set out, and I started looking at podcasts. The two that I listened to most – what were they doing? How did they do it? Obviously, I got on YouTube. I searched for podcasting tips. I downloaded some books from a couple of people who do podcast work – a checklist.

Dan Harris:
Then I just started looking at what it takes; what's needed; best formats; the right type of program; the kind of mixer that was needed; headsets; all those type of things. Just gathering data.

Dan Harris:
Then, I presented to them, "I wanna launch this podcast," and their response was, "What's it about?" I go, "Well, I'm working on that." Obviously, because they're looking to fund it and help me grow, they go, "Well, how will this podcast help our business and help our clients?" Again, took a pause, and I said,"Ah, I'm gonna think on that one.".

Dan Harris:
I went back, and I talked to a good friend of mine who had been doing video/audio-type efforts for his business. One of the first things he told me, he goes, "Dan, before you start to do anything, jot down your guiding principles for this show. Who you're gonna speak to … What do you wanna share with them? What will they wanna share with you? How does it involve or improve that person, and you, in this process, to be successful in the outcome?"

Dan Harris:
I thought about that and started to think about all the people that I admire, look up to, and would want to be a part of this that potentially could be a mentor to me. Also, I've had vast experience where I could potentially be an idea source for them or create new opportunities, new ideas, based on the conversation.

Dan Harris:
I sat down; I created the guiding principles. I went back and answered the founders' questions, and they just said, "Go for it." Handed me the credit card, and said, "Go." I went through and I provided a list of all the things that I wanted to purchase. Took it back to them and they said no.

Brett Johnson:
First, you lay the challenge – what do you want me to do with my career – and now you're telling me you're taking away my sandbox [cross talk]

Dan Harris:
-they said no for a reason. They said, "You're not buying the right equipment … We want you to buy great equipment." Tom got really excited. He goes, "Look, I found these Techniques headsets. This is what Lewis Howes uses … Hey, this is the mixer set.".

Brett Johnson:
Funny.

Dan Harris:
Yeah.

Brett Johnson:
You caught them on fire, didn't you?

Dan Harris:
Exactly. Focusrite, I think, is the one mixer that we're using. I went out and said, "I read this and for $99, I can get this little Snowball mic, and have it attach right to my USB computer, and I can just run it," and all that kind of stuff. So, it sounded good, but then they just went crazy. It's like, "Hey, we need to build a studio! We need to light it the right way, so you can take photos …" I said, "Whoa, guys, guys, I'm just learning, so can we … Let's start small. I appreciate the additional …"

Brett Johnson:
Energy, if nothing else.

Dan Harris:
Exactly. They loved the energy. They loved the idea-.

Brett Johnson:
That's great.

Dan Harris:
It ended up being very well-funded good equipment for where we are right now. I told them, just say, "Let me take my time, because I wanna get really, really good at this, and it's gonna take a while."

Brett Johnson:
Oh, yeah. Exactly. It sounds as though they're going to back that strategy and be patient, as well, too.

Dan Harris:
They are, they are-.

Brett Johnson:
Because that is the big thing is the factors of the return on influence, ROI … Then, that's when you have to say that, with podcasting, it's not on investment, it's on influence.

Dan Harris:
Right.

Brett Johnson:
Leaning toward that, what is your your topic strategy, maybe even your guest strategy for this, beyond …? Yes, you mentioned something about potential mentors or giving them ideas. How are you putting that to paper, though? How are you figuring out who they are?

Dan Harris:
One of the things that – I say – I'm fairly good at is networking. I've strategically gone out on LinkedIn over the last probably 15-16 years … Over the last 15 or 16 years, I've gone out on LinkedIn; I've connected with people who are innovators, leaders in the field, speakers, authors. I have this vast collection of people that I admire, pay attention to, listen to, and read, and follow.

Dan Harris:
My strategy initially was I wanna go out and learn more about a book that I read about. I'd introduce myself … The first person I reached out to was a gentleman named Dennis Brouwer. I said, "I'm going to do this podcast. I think your book (it's called "Return on Leadership) is amazing. I wanna ask you a lot of questions about it, because the stories in the book are telling, but there's probably a backstory." He goes, "I would love to do that." So, he was the first. He jumped on board, had a great conversation, and I walked away smarter than I did going in, and I made a new friend and a new mentor.

Dan Harris:
I reached out to a local author. Same process – I read the book; I dog-eared it; I highlighted it; pulled questions that I wanted to talk to her about; invited her to the show, and she came on. The conversation grew into collaboration, which grew into friendship, and now she's gonna be on multiple episodes going forward. Her name's Amy Franko, and the book's "The Modern Seller."

Brett Johnson:
It's a great episode; just listened to a couple days ago.

Dan Harris:
I enjoyed it-

Brett Johnson:
Yeah, she's good. She's good.

Dan Harris:
Then, I think the key thing for me, going forward, is I mentioned working with hundreds of clients. Those clients are brilliant. When you get them in a room and start talking about strategy, their career path, how they got to where they were, where their successes lie, and who mentored them and involved them, it's just like you and I talking. They just opened up. It was natural.

Dan Harris:
I said, "You know what? We should do a podcast." I had breakfast this morning with Jill Leffler. She's a global marketing executive at Axway. We were having breakfast, and we were just talking about marketing/sales/lead-gen. She was talking specifically about her core role working with groups and teams to be able to drive success; there are power leaders, and then, there are servant leaders. I'm, "Oh, that's a great topic." I wrote it down. I said, "Okay, Jill, we're gonna schedule, and we're gonna do that one." But she was hesitant. "I'm not sure. I'm not sure if I could do it. I'm a little nervous." I've had a couple people do that, and in that process, I just, like you, ease them into it and say, "Hey, we're gonna record this …".

Brett Johnson:
If it comes out bad, we erase it.

Dan Harris:
Exactly, and we can redo it [cross talk]

Brett Johnson:
-redo it one way or the other.

Dan Harris:
I think that's something I've learned, too, is I thought everybody would wanna do this, but not everybody's interested in speaking-.

Brett Johnson:
It's a high percentage that do, compared to video.

Dan Harris:
Yes.

Brett Johnson:
Video, that'll shut down quick, because it just … Especially on the spot, but, yeah, I've noticed the aversion to video, too. It's like this is kind of a gateway into at least the interview process of-

Dan Harris:
Exactly.

Brett Johnson:
-getting them quicker, for sure. Your strategy of the guests that you wanna talk to … The target listener for the podcast, then?

Dan Harris:
Yeah.

Brett Johnson:
Who do you want it to be, with that in mind?

Dan Harris:
The guiding principles I set up were the audience I wanna speak to are managers, directors, VPs, and senior leadership of technology and manufacturing companies and also focus on business-to-business, rather than business-to-consumer.

Dan Harris:
There are so many businesses that sell into those individuals and tools that are needed to be able to run an effective marketing team for any organization, and there's a lot of confusion in the market about what's the best marketing-automation tool to use, and AI – how's it impacting how we do business and how we generate leads, and things like that. It's that focus on taking a look at the mark-tech stack, the CRM stack, the technology foundation; talk to people about that and make it clearer for the audience that is gonna listen..

Dan Harris:
The second part of that is working with owners of the businesses that we do work for and their people and help them understand what's needed to have a full integrated marketing strategy and campaign for their business. All these senior leaders in marketing have ideas, so, as I'm doing these episodes, I'm asking them to share one idea that someone could walk away with to improve their skill set, their discipline, or their technology to be successful.

Brett Johnson:
You're allowing the podcast to showcase your expertise, spoonful by spoonful.

Dan Harris:
Exactly. Exactly, yep.

Brett Johnson:
Sounds good.

Dan Harris:
The other thing, too, is as I find people that are incredibly skilled at what they do, but they can't fit it in 20 to 30 minutes, I just recommend, Why don't we do a series? (Three-part series/four-part series/12-part series) And I can bring you on occasionally, and you can be a featured guest on the podcast." I have a couple that wanna do that, and I think that's a good way to get listeners familiar with some of the people that I've grown to know and learn from.

Brett Johnson:
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Brett Johnson:
Let's discuss your recording schedule – your strategy, your process. How do you get this done?

Dan Harris:
Right. I work a lot. I'm in the office early and out late, and I'm at the mercy of, really, the audience . What I do is I put a Calendly out to them, and let them pick in my open time. It fills in the calendar at that point.

Dan Harris:
The thing I learned from another person was guests have questions. If you invite them, they'll say, "Well, what's it about? What would we talk about? How does it work? What do you need?" I put together a guest-preparation page on our website, and it's hidden – you can't find it unless I send it to you. It outlines the expectations for the guest and then, the steps to take, and then the format of the show.

Dan Harris:
What I was doing initially was I was explaining it over, and over, and over again on the phone. This way, I can just say, "I'll send it to you. If you have any questions, we can talk about it before the show." It talks, really, about pre-prep and those type of things.

Brett Johnson:
I sent it off to a gentleman who works at a marketing-automation tool; it's called ActiveDEMAND. He's the CEO, and I wanted him to speak on demand-generation. His marketing person emailed me back and said, "I love that idea, because we do podcasts, as well. I'm gonna steal it!" I go, "That's fine, that's fine …" That's another reason I'm doing this [cross talk]

Brett Johnson:
-I put my logo on that? Darn … Yeah, did I put my logo on that-

Dan Harris:
I'll license it. I'll license it to you. That setup really helps the guests come on board, and then, like I mentioned, the pre-call is very helpful, because you get a feel for their personality, their style, what they're comfortable with/not comfortable with and get a chance to understand them better which establishes a long term relationship long term.

That's one advantage I have with the focus I have with my podcast as I know that I'm talking to podcasters. the more likely they wanna talk they know how to do it or they're at the beginning stages and just need another episode to practice a little bit which is fine I don't care do it on my podcast as well. We're gonna talk about how you're growing anyway cell Bay . I think it's respectful of your guests time to as well they know I'll Camile. And we typically target 30 minutes it'll take an hour to get it down they'll be timely warm up and talk a little bit. But I think that the reception of that type of roadmap is always welcome if it can we know where they were going with it.

I think you also you have to be courteous of their time as well because they're business people too. I tried to you said I try to schedule an hour hour 15 minutes and in some cases they're comfortable with it we can knock out two episodes. It's very. Right. I just tell him that up front here's two topics. Pick the one you wanna do first. We can do the other one later and once they're done it's I wanna do it again. That was fun. I think that's key. pay attention to when they're available to schedule it and fit it into my schedule be courteous of their time when you're doing the actual recording. And I think the other thing that's important as you're working with these individuals is when you do the podcast let him know that it will air at sometime in the future. they don't think it's gonna be live tomorrow. Right. Because I think their expectation is hey I'm gonna do this and I can listen to it tomorrow. Right. You and I know that it's not how this works right. I'm setting those expectations really makes for a stronger better relationship and potentially an opportunity for them to come back in and and be a guest.

And the feedback you're getting back that there that it was fun. You're hearing that comment. That's meaning that you're doing it right. Yes. they're having a great time. That's that's good. And I don't think a lot of interviewers can pull that off. They they they wanna do the interviewing because they wanna network and that's what an interview show is. Right. They're networking. They were branding. They would just do it on their own. And interviewing is hard. Yes. It's really hard because you do have to do some homework. You just can't slap a bunch of questions down it's a template and questionnaire and you've never listened or read about the business and all of a sudden you're thrown out questions that make no sense at all. Or I've caught a couple of interviewers that this has been mostly with radio and cutting with podcasts. I think just due to a scheduling battle they'll talk to an author and they've never read the book that's bad. No they haven't. Just by that little nuances they say around it. . And just wow take the time at least to read a couple of chapters. Right. Right. you can least reference a page number and such but somebody has got it or least hire some way to read it for you and give you the synopsis I guess if you're that busy but I think that's where podcasting come into that. if we're dealing with a weekly podcast we've got enough time to read a book read an article read a few blogs listen to their podcast right ever. Right.

you get it goes back to that courtesy right. If you're gonna invite him on a show know enough about them and their book or them and their podcast or them and their business to have an intelligent conversation and dig deeper because that only helps the listener because you read it you're probably asking questions that they would ask when they read it helps them gain a better understanding the author in their topic.

Right. Exactly. what marketing are you doing around it podcast right now.

Well I said I work all the time here and I do the podcast.

what I've been doing is initially prior to launch I let people know I was gonna launch and what it was about and what the guiding principles were. I launched that expectations page and I sent it out to keep people I didn't go out broad it was just to the people that I wanted to initially work with on a Saturday I went into the office and I did a Facebook life and said I'm working on the podcast today and I'm doing a couple of different things I'm painting the wall at the office and I'm watching paint dry and I'm having a conversation with you and really just had a general commentary around what I was trying to put into the market to see if people were interested. that was live and I got all kinds of people joining say hey Dan that's great. thank you and I was thumbs upping and a great sea of listening in today. that was really powerful and I'm gonna plan on doing more of those and I wanna for each episode I launch I don't have to do that immediately I can launch it say hey I launch this on April 15th and I think you're really gonna enjoy this conversation. check out the podcast here and there's more to come. I wanna do that Facebook Live component on the linked inside.

I most did the same thing. I changed the title on my LinkedIn it said Dan Harris author podcast or digital marketer and I put a job underneath of that as within Minds On one of my jobs as podcast host. I wrote up a bunch of things I had I have 6000 connections on LinkedIn and I got just tons and tons of great job fantastic can't wait to hear it. Those type of things. when I did that I also strategically wrote up a little message that said this is what it's about. This is who I'm looking for if you'd be interested in being a host. basically e-mail me and say interested in being a podcast host or guest. And every time they'd say thumbs up it. I'd say click. Copy paste send it right back to them individually put their name in it personalized it and out of that. I ended up getting three guests that wanna be on the show. that's the initial things most recently I took in wrote a LinkedIn post in I because I pre-recorded six episodes before we launched because a lot of people in this is just the tip for everybody out there. If you launch with one people are hungry for more.

try to try to get a backlog of those recorded and launch with your initial podcast and have others for them to listen to because we're in the era of bingeing. exactly. I've had I've had people just say thank you for having additional episodes as a part of this effort and I'm on a weekly which is important because at the time consumption and in that LinkedIn post I said featuring The following guest speakers and I put an ad signed by their name typed it in that it made it embedded in this post. I had the first six people that were notified that went live they shared it with their networks and they share it with their network. it's driving a lot of traffic and I continue to do some of those things but I wanna do more as I learn share best practices.

Exactly Lincoln still fertile ground to do things with it and even a playground because I do their best practices of course. I think Facebook now has what you have to do to get noticed but there's many there are but I think LinkedIn is even encouraging the live video and not in this line that a lot video right through that the thumb stops when when there's video there . it's it's a good encouragement saying get over the camera shyness do something and I'm in that boat it's it's a I'm with the generation I'm not a selfie type of or some didn't sell from a video thing but it's one of those. Okay it's uncomfortable now but it won't be later on and it's really not just do it right. Post it and you're probably used a thumb roll for the most part until somebody now who knows you gives you a thumbs up Hey how you doing. And looking good. that stuff.

well I think that it's not as hard as you think it is you just have to do it right.

I think the live component is authentic because it's you. It's us here it's just us. I'm not putting on any airs of any kind. I'm just having a conversation and I think if you're doing on LinkedIn it's more business focus. one things with that is I actually did just write bolt points down I didn't miss anything because I I'm representing our brand right as a part as podcast not net. me. I have to be conscious of that too. In the founders wanna say you are represent our brand. That's why they wanted me to get better equipment right. They wanted to sound good. as you're anyone that's thinking about doing this. those are things to consider.

All right. Exactly. You did some. I'm doing some homework on hosting platform which I encourage anyone to do. Don't do it without looking at a hosting platform here with Anchor Why anchor and not anyone else anchor F.M..

I looked at quite a few and what I was looking for is something that was easy to use that had the ability to do some social. you can do transcripts with it. And I was also looking for for something that I could. Q I could record save it and have it scheduled which was important I could get ahead of those type of things. just the ease of use the interfaces simple anybody can use it even to the point where I do all of mine using.

Mikes and things that and recording I upload it. But they even have the capability where you can do it. The podcast in the moment while you're in the interface which was interesting I haven't done it yet because I what I'm doing right now.

But it's been it's been very easy to to do the work and have it post quickly the other thing I about it is that within I guess was three weeks after launching the first episode I was on nine different platforms and I. That was the thing I was how do I get on Apple. How do I get on Google. How do I get on Spotify. And within three weeks I followed all the things that they talked about best practices and hashtag again how to title your things and they have a great resource center there as well. And I was just surprised and three weeks I was on nine platforms and it continues to grow. All right. Which is pretty powerful.

.

Are you able to peel back and get some analytics in regards to listenership in such a year that it's see that I know it's it's it's high level. I don't need to go deep. .

But it does it shows episode length of time subscribers listeners those type of thing where they're coming from great in those type of things. I think for me where I'm at right now it's a great platform. It was easy to spin up and the coolest thing that happened which I could have never planned for was Spotify bought a.. now I'm actually on Spotify even though it's an anchor product night.

Exactly. It's an automatic thing. exactly. You mentioned transcripts. Yes. what are you doing the transcript.

. I use a tool after after I pull it down recording I take the recordings and package it up and I send it over. The companies called scribe. Right.

And they charge you you can do a manual or computer based transcript. I use I use the manual. It's 80 cents or something that per page. I put them in bulk I get them all back right. And I can tell you that the quality is superb. I love the platform again I have to be fast efficient and this makes it easy because I can load six episodes up pay the 40 50 bucks and boom I come in three days later and I have all the transcripts those transcripts in. In our page on the website of Minds On. I can load the full transcript in in that transcript. Obviously there are keywords in from our site perspective we're trying to build brand awareness and be searched and found in those type of things. the transcripts really help we load them in there in their full transcripts on anchor in the background. You can only put in many words I'll take the transcripts and put a section of it in there the full transcripts on our site. Which is better because I want the full transcripts to drive connections to people through the keywords. And it's one of those things that as I've found the best practices when you do the transcript they time it and a lot of times listeners they wanna get to the point. they look at the transcript and they can read it really quickly click forward to where they wanna hear the tips or techniques or those type of thing. it's got a lot of different benefits to it. I'd encourage anyone who's doing it to invest in the transcript.

Actually you're one of the first to talk about your answers. I encourage all my clients to do that whether they're using it or not. Because in the long run if you don't do it at the beginning you're gonna wish you had yes. Then you give your 50 60 episodes in going all you mean I could maybe use some of these transcripts transcripts for an e-book it's . That's why I said that a while back and it's not even an option now or my clients it's part of the deal. You're gonna write because I don't want this to happen in six months a year unless she had started doing it whether it's FCO staff or it's how do you wanna use reference material reference material quotes. It's there. . Are you ready to go. And it's fairly inexpensive. Yes there is an expense to it. Yes. But in the long run it's worth it.

It totally is really as I can tell you that the first I said Dennis Brower is the first one who who did this and we talked about return on leadership but he in return on leadership he talks about the eleven essentials of leadership. we start talking about the first one the second one the third one and I did all four of them I packaged it up sent it over and he goes Wow this is fantastic. I didn't think I was gonna actually get this material I said No it's yours to look at yours to have it will be on the website as well.

It goes well cool because my next book is called eleven essentials of leadership. now he has now he has the podcast that's where he talked for 30 40 minutes. And again if you're if you're thinking about think about your guest courteous respectful alter and deliver value back it'll come back and in spades.

there are a lot of good transcription services out there. I personally use Sonics which has its own end bad player that's SCA friendly as well nice I end up sending this episode to Sonics gets it transcribed and I use another person who's actually based I've been and west central Ohio. And she does by hand cleans it up there. She third party with Sonics I've got quite a few of them in the back end. And again I'm in the same way I used to clean up transcriptions. I don't have the time to write it right. And this lady is just making last gasp super fast and I the embed player opportunity to that I'll have to slap up the Sonics player has a transcript you can read it and it's ACA friendly too. That's swell. there are a lot of great opportunities with different transcription services they're really up in their game. All right grants to helping out. I am gonna try that with X that's good. the editing and mixing How are you doing that you talked about you get the mix for the focus right and such. What's your process how do you get that accomplished.

. it's actually pretty simple I go I can take my focus right anywhere I go I have a bag headphones everything I can go to someone's side or can do it in our studio at the office and I'll set it up I use garageband on the back end and I've recorded intros outgrows music tracks those type of things and I've created a. Template I guess I would call it with enough time frame in because the episodes I've selected to run are 20 or 30 minutes long I'll do that and I'll record in between the tracks I'll edit and put in my components as I talk with them because I wanna feature their business. Talk to them a little bit about it I'll pull it all together and I'll listen through that process. It has great tools. Masters master volume I'm familiar with it I've used it for a long time for other things it's just a simple choice for me. I had it on my laptop. it does everything I needed to do and now I have this system of template ties intros outraise and introductions adds that type of thing and I just record in that. But the one thing I would say is when you do this I'm setting up with a person and testing before getting audio tests and those type of things are always important because when you're moving connecting disconnecting saving as those type of things you gotta lose some triggers that are necessary in order to make this thing work right the first time.

I did make a mistake with Amy Franco got in the room were excited I didn't do the tests and I had my laptop over here and I was looking at it I go OK. Test one two test went to Amy test went to test went to and looked at me. Okay we're good to go. Instead of hitting the play button I had to stop button.

I got click click I go OK. Here we are. Dean here is my zone B2B global little 35 minutes into it. All right. That's great Amy. Thank you much. It's been great. Put everything away.

Get to the next day where I'm actually doing the production work and I go Okay. Play.

Play what happened. she was super gracious I say hey you were my you're my a fourth person to do this with I made a mistake it's I said be courteous with their time but also apologetic when something doesn't work. . since then we've done two episodes and she's she's very gracious and very thankful. . that can happen. Just be ready. You're talking about your recording space you're doing the painting. It was talk about the recording space that you use. . we have we have a small conference room.

And it's four walls seats about ten and in that conference room I cleaned it up painted it and actually bought a vinyl thing that can peel on and peel off the wall that says it's our logo Minds On B2B time and down the road. What I wanna be able to do I'm not doing it yet but I wanna start taking photos that I can use to promote and show people in the studio and things that. But to be honest with you majority of the interviews far have been remote at someone's office because I'm paying attention to their timing. virtual they're calling in over the phone and I'm recording it then actually editing after the fact.

biggest challenge is with producing the podcast far in a year a few episodes in. Yes. What have been the challenges in that you're encountering. .

right now I have eight episodes I launched one today and I have 24 backlog that we're working on. And the biggest challenge for me has really been the production side of it. And as you can tell I can talk all day and I enjoy that part of it but it's taking the time to be able to break away and spend time with it and really do a nice job editing because it's a person's reputation voice message and brand that you're putting in the market. And I think it's the one of the biggest challenges is not everybody is a great speaker. And I've talked to a few people who are in and paused longer than they should in say the wrong words and profanity and those type of things.

the editing process that production has been the biggest challenge in I going into thought getting guest was gonna be the biggest challenge.

It's not it's not a challenge at all. As long as you have the foundation build of which why you're doing it why. Why them. And I'd say the other the other biggest challenge it's not the biggest but it's this idea promoting once it's done. How do you get it into market the right way. with limited time I can only do what I can do and I wanna do more but I have to have more time. if you can figure that out. I think we could solve the world's problems.

pretty method in your year you're outlining basically a couple of major problems but podcasters have a.. Assistants part of it even if you were of logging or blogging it those are the same issues. Yes there there's there is a time sensitivity and a time suck for all of these marketing tools. You just had to carve it out and figure out the best. And do it the best is that big thing is just do it. Yes just get it done and do it do the best that you can and know that what you putting out there is quality. I think we have a forgiving listening audience. . If something slips through or it's not they won't know right. They won't know if you kept an extra couple ums in there that you would rather have them out. It's OK. It it's it's it's level one . it will end with some advice for a business owner considering podcasting as a marketing tool. What advice would you give them.

I would say find find someone that does it and does it well you don't have to recreate or reinvent . what you're doing is a great service. You have the equipment the tools to be able to do it or find somebody me in your business who wants to learn and equip them. our founders did it. There probably are somebody in your office who would spend the extra time and do the extra work just for that experience. that would be a recommendation. the other thing is ease into it. You don't have to sign up for weekly podcasts. Think about your business and your core services or your core products in pull together six episodes and feature that on the website.

It's a small step in the direction of building out media that people consume and also help from the transcript side help with Ezio. And it also will equip your sales team to be able to send a link to listen right. those are the top things I'm thinking about as I work with my clients how can I get them into this. Realm and do it in a way that's less disruptive to them but also enjoyable. And that's what I found as I talked to people and they're involved in this. They really do enjoy it. And once they get into it I think they're gonna love it. Right. But you and me I think we all jump into this and learn as much as we can. The best way to learn is to talk to people who do it right and find out the best way to do it and do it efficiently effective. And obviously there's a cost to having someone else help you do it but it's well worth the time.

Right. Exactly. let's go over some places where our listeners can find you. Sure. The business and the podcast.

Sure. I launched Minds On B2B. You can find it on the Minds On dot.com website and there's a podcast button at the top click there. But you can also find it on I tune Spotify anchor in any number of other platforms right now. And if anyone wants to talk to me find me listen have a conversation set up a meeting go to LinkedIn I'm there I'm there every day probably 10 hours a day and you can find me a Danny D. HARRIS unlinked in its DVD.

Harris excellent thank you for being a guest I appreciate it. Great insight and great conversation about your podcast.

Well I appreciate you having me and really enjoyed it. Now I know what it's to be a guest on a podcast. And I love it. thank you. Thanks everybody. Thanks.

Podcasting allows you to tell a story your story your business's story is what separates you from your competition. It shapes your past present and future. Adding podcasting to your marketing mix allows you to tell your story with more power than in text alone. Your company can also use podcasts to grow your network. Many podcast shows and episodes revolve around having guests in an interview or a conversation. This format allows your company to develop influential relationships with thought leaders in the industry and keeps the podcast interesting. The best part podcasts fit perfectly into our tight attention economy. We live in an age of information overload where attention has become the most valuable business currency. Podcasting allows people to multitask as they consume the content making podcasting easy to incorporate into their daily habits. For more information about circle 2 7 new media podcasts consultants and how we can help your business begin or better implement your current podcast India marketing strategy. Contact me at podcasts at Circle 270 media dot com.

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