Podcast Ad Spending Approaching $1 Billion

Podcasting is poised to become a billion-dollar ad category, according to new estimates published by IPG Mediabrands’ Magna unit this week. The research and marketplace intelligence unit projects U.S. podcast ad spending will reach $960 million next year and will top $1 billion in 2022. While podcast advertising doesn’t threaten to supplant conventional radio ad […]

Coleman Insights Finds that Joe Rogan is the Biggest Brand in Podcasting

RESEARCH TRIANGLE PARK, NC, August 5, 2019 – A new study by Coleman Insights reveals that The Joe Rogan Experience has the highest Unaided Awareness of all podcasts among monthly podcast users. Furthermore, more than twice as many podcast users are aware of Rogan’s show on an unaided basis than any other podcast. The study of 1,000 18 […]

Crooked Media Hires Sarah Geismer as Head of Creative Development & Production

PRESS RELEASE — July 19, 2019 Los Angeles CA, USA—Crooked Media, the progressive media company founded by Jon Favreau, Jon Lovett, and Tommy Vietor, announced today the hiring of Sarah Geismer as Head of Creative Development & Production. Geismer will lead development for all of Crooked Media’s active and upcoming podcast, television, and film projects. Geismer […]

Pacific launches eight new podcasts and partners with Acast

PRESS RELEASE — July 23, 2019 Eveleigh NSW, Australia—To further enhance its market-leading podcast slate, Pacific has forged a partnership with Acast, the world’s largest podcast company, and announced the launch of eight new podcasts. From August, Pacific will boast a suite of 17 local podcasts with new titles including: Men’s Health Strength Sessions featuring interviews with Mark Wahlberg, […]

Audioburst launches on the Android Auto and Samsung Bixby platforms

PRESS RELEASE — July 23, 2019 Palo Alto CA, USA— Today Audioburst announced the release of two new offerings centered around the use of voice. Audioburst Auto, an Android app which focuses on delivering tailored playlists and hands-free voice search to today’s drivers, is being released on Google’s infotainment platform, Android Auto. Additionally, Audioburst disclosed the upcoming […]

WESTWOOD ONE AND AUDIENCE INSIGHTS INC.’S PODCAST DOWNLOAD

SPRING 2019 REPORT HIGHLIGHTS: PODCAST USAGE HABITS, ADVERTISER INSIGHTS, PODCAST DISCOVERY, AND MORE In May 2018, Audience Insights Inc. released The Canadian Podcast Listener 2018, a comprehensive study of 1500+ monthly Canadian podcast listeners. The study covered topics such as podcast origin timeline, podcast publishers, listener demographics, podcast discovery, listener behavior, and more. In America, podcasting has […]