Podcast Advertising Revenues Will Surpass $1 Billion by 2021

The podcasting industry continues to explode with potential for advertisers, and the numbers show it: Marketers spent $479 million on podcast ads in 2018, and podcast advertising revenues are projected to surpass $1 billion by 2021, according to figures from the Interactive Advertising Bureau (IAB) and PwC. In an analysis of the US podcast advertising […]

Paid Influencers and Podcasting

Data from a recent eMarketer study examines how much social media influencers are paid to promote brands. Spoiler alert: it’s a lot. Compensation level varies by media platform and number of followers. By far, the most cash is spent on YouTube videos. The data reveals that ‘”Power” influencers (with followings between 30,000 and 500,000) make $782 per […]

Leading Podcast Networks Continue US Upfront Tour

Cadence13, ESPN, iHeartRadio, NPR, PodcastOne, Stitcher and Wondery reveal new shows and partnerships for 2019 in Detroit and San Francisco. DETROIT, July 17, 2019 /PRNewswire/ — The industry’s top podcast publishers and platforms are continuing a U.S. tour to unveil new shows, partnerships and trends of 2019. Podcast Upfront, “Podfront,” launched in Los Angeles earlier this year, and will stop […]