SheListens: Insights On Women Podcast Listeners

An estimated 90 million Americans are monthly podcast listeners, according to Edison Research’s The Infinite Dial ®, and 46% of those monthly podcast listeners are women. Edison Research SVP Melissa Kiesche presented the latest research on women podcast listeners on October 12 at She Podcasts LIVE in Atlanta.   Click below for a pdf version of the report. SheListens_Insights_on_Women_Podcast_Listeners_from_Edison_Research.pdf

The Quality of Audio Influences Whether You Believe What You Hear

A new study by USC and the Australian National University shows that audio quality influences whether people believe what they hear — and whether they trust the source of information. The findings are significant amid the recent rise of fake news and public distrust in science, said Norbert Schwarz, a co-director of the Mind & Society Center at the USC […]

WESTWOOD ONE AND AUDIENCE INSIGHTS INC.’S PODCAST DOWNLOAD

SPRING 2019 REPORT HIGHLIGHTS: PODCAST USAGE HABITS, ADVERTISER INSIGHTS, PODCAST DISCOVERY, AND MORE In May 2018, Audience Insights Inc. released The Canadian Podcast Listener 2018, a comprehensive study of 1500+ monthly Canadian podcast listeners. The study covered topics such as podcast origin timeline, podcast publishers, listener demographics, podcast discovery, listener behavior, and more. In America, podcasting has […]