ART19 and Veritonic Study Targets (And Hypertargets) Podcast Listeners

Podcast technology company ART19 sent out a notice describing results of a podcast audience ad targeting study, conducted by audio intelligence company Veritonic. The purpose was to test effectiveness, as defined by recall, relevancy, and intent/likelihood to purchase. The upshot is that targeting did increase recall and effectiveness, and the lift increased with more precise […]

Historic Willard Hotel in Washington DC Gets a Multimedia Production Facility

PRESS RELEASE — July 30, 2019 Washington DC, USA—Nahigian Strategies (NS), a strategic communications and public relations firm based in Washington, D.C., today announced a unique partnership with Carr Companies, a leading property developer and innovator in the workplace experience, to bring all-new digital, television, radio, and podcast production services to the heart of Washington, […]

Podcast Advertising Revenues Will Surpass $1 Billion by 2021

The podcasting industry continues to explode with potential for advertisers, and the numbers show it: Marketers spent $479 million on podcast ads in 2018, and podcast advertising revenues are projected to surpass $1 billion by 2021, according to figures from the Interactive Advertising Bureau (IAB) and PwC. In an analysis of the US podcast advertising […]

The Quality of Audio Influences Whether You Believe What You Hear

A new study by USC and the Australian National University shows that audio quality influences whether people believe what they hear — and whether they trust the source of information. The findings are significant amid the recent rise of fake news and public distrust in science, said Norbert Schwarz, a co-director of the Mind & Society Center at the USC […]

Blubrry and Stagepass. A New Monetization Option for Podcasters.

COLUMBUS, Ohio, July 16, 2019 /PRNewswire-PRWeb Blubrry Podcasting, one of the largest podcast hosting companies globally, announced today that it is partnering with an Austin, Texas-based company Stagepass to expand monetization options for its users. The move will allow users to increase the ways in which they make income from their shows. Blubrry, which supports […]