Brainstorming Your Podcast’s Success

No matter how you describe your podcast – a hobby to full-time income – one of the most important planning items you can use to ensure a more successful (however you define this) podcast is to hold podcast brainstorming sessions with all of your key podcast people


We all are familiar with the term of brainstorming. You probably have been through a number of brainstorming sessions. Facilitated properly, they can bring about some great ideas, both for the short-term and long-term success of your podcast.

We generally think of a brainstorming session as being used in business situations or strategic planning. Why brainstorm about your podcast’s future?

  • Opportunity to bring all your podcasts key people in the same room where you’re not producing a podcast episode
  • Allows your podcast team to explore and identify their personal goals, and collective goals, for the future of your podcast                                                                               

By definition, brainstorming is a situation where a group of people meet to generate new ideas and solutions by removing inhibitions. That allows the participants to think more freely and suggest new ideas spontaneously.

As I mentioned earlier, we’ve all been a part of brainstorming sessions – facilitated properly or not. And we all have been in brainstorming sessions that have not had successful outcomes, where everyone walked away feeling that it was a colossal waste of their time.

Here are some easy guidelines to follow to brainstorm your podcast’s future success.

  1. Identify the goals of the session prior to the meeting. Let everyone know through email.
  2. Set up a leader of the session to keep it on track
  3. Get all of your key podcast people in the room. Host, co-hosts, social, web. Anyone who has a stake in the future of the podcast.
  4. Put a close clock on it. Be respectful of everyone’s time. And limiting your session time encourages creative focus
  5. Go for quantity of ideas.  No criticism. Welcome wild ideas.
  6. Notes, notes, notes
  7. Set up a follow-up meeting for the next week to combine and improve the ideas for short term and long term goals

How often should you brainstorm?  There are no set rules, but as often as your group feels it necessary and fits their schedule.  A lot will depend on the focus of each brainstorming session. For example, your sessions can focus on marketing, sponsorship opportunities, or podcast content.

Ultimately, these brainstorming sessions should keep your podcast team focused on the future and the success of your podcast.  

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Email us at podcasts to set up time to talk more about your new or established business podcast.

About the author: Brett Johnson

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