Podcasting should be the next step in building your personal brand.
If you want to establish yourself as a leading authority in your industry you should strongly consider hosting your own show or at least be a part of one.
The first thing to understand is that your podcast needs to stand out from the rest and become uniquely your own. Just about any industry categories can do this including these examples of niche markets:
- Business bloggers
- Online trainers
- Membership websites
- Coaches or consultants
Take advantage of producing a regular program that speaks directly to the needs of the community. Be prepared because this is probably going to require more of an investment of time on your part, but as I will outline here coming up, the payoff will be worth the effort as you launch into a new arena that can propel your business forward.
Why start a podcast?
If you want to build a trusted brand then it’s important to continue to expand your marketing efforts into new digital arenas that your audience is engaged in. Today’s information age is focused on relationship building — what better way to do this than through your own dedicated channel?
Your target audience is on the go and is getting their information quickly from the mobile devices. Meeting them where they are at is a quick, easy way to build an audience online.
There are a variety of ways to present your message either through an audio or video episode. A great way to start is through re-purposing your blog posts that have already gotten your readers’ attention.
One major key is to create something that either educates, informs, or entertains your audience in a way that encourages them to subscribe for more.
The most subscribed-to podcasts are those that present a fresh message that speaks to their audience in an interesting way. Originality is king, along with putting your own voice into what you produce.
Here are a few suggestions to help you get started:
Create and maintain a separate schedule just for podcasts
You already have a regular content and social media plan — this should be no different for your podcasts as well. Choose a specific day and time that works well for you and stick with that. Use calendar tools that you can send out to your subscribers so that they easily add your shows to their agenda.
Use a general outline
It’s not necessary to write on a full-length script, however; you will want to put together an outline or template to follow and customize for each podcast. It’s important for your audience to know exactly what your episode is about in order to entice them to hit the play button.
Choose a branded logo
Take the time to choose what you already have established online for your brand and expand on that. A fun image can get an audience interested right away. What you choose should be consistent with what you have currently created, yet reflects a podcast style.
Use short, attention-grabbing titles
A long and drawn out headline will turn people away. Quickly grab their attention with catchy titles that speak directly to their most pressing needs and questions.
Include a clear description
Let people know right away what your show is about. Do it with the right keywords for each topic.
Keep your episodes focused
Avoid including too many topics in just one show — discuss something inside a specific niche based on your topic.
Always include a strong call-to-action
Encourage your listeners to check out your website, social media channels or to hit that subscribe button at the end of a podcast. In fact, if you’re not doing this then you could be missing out on thousands of new subscribers! Your listeners want to know what you want them to do next.
In a competitive online world, you can still stand out above the rest with a unique message. Focus a specific target market and narrow it down as much as possible.
To build lasting relationships you need to build relationships with your community with consistent communication and tweaking of your episodes to best meet their needs. And always be thinking about new approaches for your audience and what steps you will need to take in order to continue to grow.
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