If your podcast doesn’t provide a clear perceived benefit and value right from the start, the chance of garnering a following is pretty limited.
What is the podcast about? – Can you tell someone what your podcast is about in 15-seconds?
Why this podcast? – Why this topic? Are you knowledgeable? Are you an authority? Do you have credibility?
Why this podcast now? – What has changed to make the timing right?
What makes this podcast different/unique? – Are there others in the category? What would make a listener subscribe to you rather than them?
What makes this podcast better than others in the category?
People click on podcasts with an expectation – What will they learn, feel? Will they think, laugh, or cry?
Who is going to listen to this podcast? – Who is your target listener? Their age?
How will the podcast be discovered? – Social media? Broadcast? Blog? Targeted cross-marketing?
What is your commitment level to publish on a regular schedule? – Do you have a publishing plan in place to keep you on track?
We can help. Contact Circle270Media for a consultation.
