ViacomCBS’ Entertainment & Youth Group today announced a three-year pact with iHeartMedia. The deal calls for the biggest global commercial podcast publisher to create dozens of original podcasts, both new and those that leverage iconic IP and extend powerhouse franchises from the biggest and most beloved brands.
The breadth of the portfolio – comprised of MTV, Comedy Central, Paramount Network, Smithsonian Channel, Pop TV, CMT, VH1, TV Land and Logo – will enable diverse and inclusive audio offerings that cater to every demographic and age group – from the coasts to the heartland – and across genres including music, comedy, pop culture and history. The initial slate includes:
- The Daily Show with Trevor Noah will be expanding its library of content by producing additional, original podcasts from the Correspondents and more.
- Yo! MTV Raps, the seminal music and interview series that introduced hip hop to a general audience.
These upcoming series’ join two from Comedy Central – The Daily Show with Trevor Noah: Ears Edition, launched in 2018 and featuring episode highlights and extended interviews and has delivered more than 170M+ downloads to date, and The Daily Show: Podcast Universe, launched in 2019 and is an original, five-episode mini-series where each episode parodies a popular podcast or podcast genre.
“We are excited to partner with iHeartMedia, the leading global commercial podcast publisher to expand our hit shows and IP into hit franchises,” said Keyes Hill-Edgar, Chief Operating Officer, Entertainment & Youth Group, ViacomCBS. “iHeart’s wide distribution and availability across a number of leading platforms align well with our global reach and audiences.”
“These are some of the most iconic brands in the world. First and foremost – as fans of these brands – we wanted to see them have a really strong presence in podcasting,” said Conal Byrne, President, the iHeartPodcast Network. “So our plan is simple: We will swing all of our resources behind these incredible brands – with support from our production teams, our huge distribution and marketing muscle, and the biggest and best audio sales team in the country – to make sure they get the audience they deserve in this incredible new medium.”
All of the audio series will be distributed through the iHeartPodcast Network and available on iHeartRadio in addition to wherever fans find their favorite podcasts.
iHeartMedia (NASDAQ: IHRT) is the number one audio company in the United States, reaching nine out of 10 Americans every month – and with its quarter of a billion monthly listeners, has a greater reach than any other media company in the U.S. The company’s leadership position in audio extends across multiple platforms, including more than 850 live broadcast stations in over 160 markets nationwide; through its iHeartRadio digital service available across more than 250 platforms and 2,000 devices; through its influencers; social; branded iconic live music events; other digital products and newsletters; and podcasts as the #1 commercial podcast publisher. iHeartMedia also leads the audio industry in analytics, targeting and attribution for its marketing partners with its SmartAudio product, using data from its massive consumer base. Visit iHeartMedia.com for more company information.
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