Aiming to become a bigger player in podcasts and sports betting, Philadelphia-based radio giant Entercom Communications Corp. (NYSE: ETM) on Tuesday 3/30/21 changed its brand name to Audacy.
The No. 2 radio station owner in the country has over the last several years spent tens of millions of dollars buying podcasting companies and originating audio series, CEO David Field said.
“Our name no longer fits,” Field said in an interview. “Entercom reflected radio only. We’ve outgrown it. It’s broader than that, and it also didn’t fit our aspirations.”
Audacy is now a multi-platform audio content and entertainment organization with radio broadcasting, podcasting, digital marketing, live entertainment, music, sports and news.
With its acquisitions, the company is now America’s No. 3 podcaster behind NPR and iHeart. The name change is effective immediately.
Its portfolio includes CBS Radio, RADIO.com, Cadence13 and Pineapple Street Studios for podcasts.
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