ART19 and Veritonic Study Targets (And Hypertargets) Podcast Listeners

Podcast technology company ART19 sent out a notice describing results of a podcast audience ad targeting study, conducted by audio intelligence company Veritonic. The purpose was to test effectiveness, as defined by recall, relevancy, and intent/likelihood to purchase. The upshot is that targeting did increase recall and effectiveness, and the lift increased with more precise […]

SheListens: Insights On Women Podcast Listeners

An estimated 90 million Americans are monthly podcast listeners, according to Edison Research’s The Infinite Dial ®, and 46% of those monthly podcast listeners are women. Edison Research SVP Melissa Kiesche presented the latest research on women podcast listeners on October 12 at She Podcasts LIVE in Atlanta.   Click below for a pdf version of the report. SheListens_Insights_on_Women_Podcast_Listeners_from_Edison_Research.pdf