Podcast Advertising Revenues Will Surpass $1 Billion by 2021

The podcasting industry continues to explode with potential for advertisers, and the numbers show it: Marketers spent $479 million on podcast ads in 2018, and podcast advertising revenues are projected to surpass $1 billion by 2021, according to figures from the Interactive Advertising Bureau (IAB) and PwC. In an analysis of the US podcast advertising […]

The Quality of Audio Influences Whether You Believe What You Hear

A new study by USC and the Australian National University shows that audio quality influences whether people believe what they hear — and whether they trust the source of information. The findings are significant amid the recent rise of fake news and public distrust in science, said Norbert Schwarz, a co-director of the Mind & Society Center at the USC […]

Behind The Springs – A Podcast from the City of Colorado Springs

Can a local government podcast be fun? Jennifer Schreuder and Ted Skroback from the City of Colorado Springs Communications Department say “yes!” Join Jen and Ted twice a month for our lighthearted, in-depth discussions with Colorado Springs’ elected officials and employees as we learn what keeps Olympic City USA ranked in the country’s top three […]

PodTales: A Festival of Audio Drama and Fiction Podcasting

CAMBRIDGE, Massachusetts (April 9th, 2019) PodTales: A Festival of Audio Drama and Fiction Podcasting (PodTales), the only event in the United States dedicated to the burgeoning art forms of imaginative audio storytelling, will hold its first annual festival on October 20, 2019, at Lesley University’s Porter Square campus. PodTales will be free and open to […]

Paid Influencers and Podcasting

Data from a recent eMarketer study examines how much social media influencers are paid to promote brands. Spoiler alert: it’s a lot. Compensation level varies by media platform and number of followers. By far, the most cash is spent on YouTube videos. The data reveals that ‘”Power” influencers (with followings between 30,000 and 500,000) make $782 per […]

Crooked Media Hires Sarah Geismer as Head of Creative Development & Production

PRESS RELEASE — July 19, 2019 Los Angeles CA, USA—Crooked Media, the progressive media company founded by Jon Favreau, Jon Lovett, and Tommy Vietor, announced today the hiring of Sarah Geismer as Head of Creative Development & Production. Geismer will lead development for all of Crooked Media’s active and upcoming podcast, television, and film projects. Geismer […]

Pacific launches eight new podcasts and partners with Acast

PRESS RELEASE — July 23, 2019 Eveleigh NSW, Australia—To further enhance its market-leading podcast slate, Pacific has forged a partnership with Acast, the world’s largest podcast company, and announced the launch of eight new podcasts. From August, Pacific will boast a suite of 17 local podcasts with new titles including: Men’s Health Strength Sessions featuring interviews with Mark Wahlberg, […]

Audioburst launches on the Android Auto and Samsung Bixby platforms

PRESS RELEASE — July 23, 2019 Palo Alto CA, USA— Today Audioburst announced the release of two new offerings centered around the use of voice. Audioburst Auto, an Android app which focuses on delivering tailored playlists and hands-free voice search to today’s drivers, is being released on Google’s infotainment platform, Android Auto. Additionally, Audioburst disclosed the upcoming […]

Strategy Analytics Report Finds In-Car Terrestrial Radio at Risk

Streaming and satellite radio are the new “must-haves” for media in the dash. Strategy Analytics surveyed car owners in the US, Western Europe, and China regarding their usage of in-car infotainment sources, and their interest in infotainment features for their next car.  Although AM/FM radio remains a “must-have,” digital media has caught up with or […]

Leading Podcast Networks Continue US Upfront Tour

Cadence13, ESPN, iHeartRadio, NPR, PodcastOne, Stitcher and Wondery reveal new shows and partnerships for 2019 in Detroit and San Francisco. DETROIT, July 17, 2019 /PRNewswire/ — The industry’s top podcast publishers and platforms are continuing a U.S. tour to unveil new shows, partnerships and trends of 2019. Podcast Upfront, “Podfront,” launched in Los Angeles earlier this year, and will stop […]

WESTWOOD ONE AND AUDIENCE INSIGHTS INC.’S PODCAST DOWNLOAD

SPRING 2019 REPORT HIGHLIGHTS: PODCAST USAGE HABITS, ADVERTISER INSIGHTS, PODCAST DISCOVERY, AND MORE In May 2018, Audience Insights Inc. released The Canadian Podcast Listener 2018, a comprehensive study of 1500+ monthly Canadian podcast listeners. The study covered topics such as podcast origin timeline, podcast publishers, listener demographics, podcast discovery, listener behavior, and more. In America, podcasting has […]

Blubrry and Stagepass. A New Monetization Option for Podcasters.

COLUMBUS, Ohio, July 16, 2019 /PRNewswire-PRWeb Blubrry Podcasting, one of the largest podcast hosting companies globally, announced today that it is partnering with an Austin, Texas-based company Stagepass to expand monetization options for its users. The move will allow users to increase the ways in which they make income from their shows. Blubrry, which supports […]

Blubrry Podcasting Releases Dynamic Advertising Insertion for Professional Podcasters

COLUMBUS, OHIO (PRWEB) JULY 11, 2019 A new, premium feature allows shows to switch out ads in past episodes Available exclusively for Blubrry professional hosting podcasters, the newly released advertising insertion premium feature allows customers to streamline their monetization through dynamic advertising spots. Podcasters are able to change ads in past and present episodes, allowing […]

Driving the Cbus

In this episode, Driving the Cbus host Scott McComb talks with Zachary Woodruff, currently serving as Director of Development & Public Service for the City of Whitehall, Ohio. Woodruff is focusing his efforts on job growth and expansion, and negotiating development agreements leading to more than $100 million in new private investment, and building personal […]

Nielsen Launches Podcast Listener Buying Power Service

PRESS RELEASE – July 10, 2019 Nielsen is launching the Nielsen Podcast Listener Buying Power Service from Nielsen Scarborough, with iHeartMedia, Cadence13, Stitcher, Westwood One and cabana as charter clients. For the first time, clients will be able to profile shows using program titles collected from Nielsen’s subscribers in order to connect specific types of […]

Lemonada Media Podcast Network

Jessica Cordova Kramer and Stephanie Wittels Wachs launch new podcast network Lemonada Media PRESS RELEASE — July 1, 2019 Award-winning podcaster, Jessica Cordova Kramer and best-selling author, Stephanie Wittels Wachs have joined forces to form a new podcast network, Lemonada Media. The network, launching in September, will share an unfiltered version of the human experience, […]