ART19 and Veritonic Study Targets (And Hypertargets) Podcast Listeners

Podcast technology company ART19 sent out a notice describing results of a podcast audience ad targeting study, conducted by audio intelligence company Veritonic. The purpose was to test effectiveness, as defined by recall, relevancy, and intent/likelihood to purchase. The upshot is that targeting did increase recall and effectiveness, and the lift increased with more precise […]

SheListens: Insights On Women Podcast Listeners

An estimated 90 million Americans are monthly podcast listeners, according to Edison Research’s The Infinite Dial ®, and 46% of those monthly podcast listeners are women. Edison Research SVP Melissa Kiesche presented the latest research on women podcast listeners on October 12 at She Podcasts LIVE in Atlanta.   Click below for a pdf version of the report. SheListens_Insights_on_Women_Podcast_Listeners_from_Edison_Research.pdf

Podcast Ad Spending Approaching $1 Billion

Podcasting is poised to become a billion-dollar ad category, according to new estimates published by IPG Mediabrands’ Magna unit this week. The research and marketplace intelligence unit projects U.S. podcast ad spending will reach $960 million next year and will top $1 billion in 2022. While podcast advertising doesn’t threaten to supplant conventional radio ad […]

Pandora Opens Podcast Submissions

Featuring New Genome Systems Podcast creators can easily submit their shows for consideration to be included in Pandora’s rapidly-expanding catalog of podcasts with our new self-service online hub Pandora for Podcasters. Podcasts on Pandora launched in December 2018 with hundreds of shows and over 100,000 episodes, and in just months has grown to thousands of shows and […]

The World of Podcasting Gets BIGGER with the International Podcast Association

PRESS RELEASE — August 14, 2019 Orlando FL, USA—As the popularity of podcasts continues to grow, and as the world of podcasting continues to expand, it has never been more important for those who work within podcasting to unite. The International Podcast Association (IPA) seeks to bring together the podcast community and to support and accelerate […]

PODTRAC ANNOUNCES IAB TECH LAB PODCAST MEASUREMENT COMPLIANCE SEAL FOR IAB PODCAST MEASUREMENT TECHNICAL GUIDELINE VERSION 2.0

VERIFIED COUNTS NOW AVAILABLE FROM PODTRAC August 13, 2019 Podtrac, the leader in podcast analytics, announced today that the IAB Tech Lab officially verified Podtrac’s podcast measurement system as compliant with the IAB Podcast Measurement Technical Guidelines Version 2.0. Podtrac provides the industry with the first podcast audience counts through a redirect that are verified […]

Broadcasters Meet Podcasters?

Broadcasters Meet Podcasters? transcript powered by Sonix—the best audio to text transcription service Broadcasters Meet Podcasters? was automatically transcribed by Sonix with the latest audio-to-text algorithms. This transcript may contain errors. Sonix is the best way to convert your audio to text in 2019. Brett: As you know, Marty, Broadcasters Meet Podcasters, a track this […]

Evergreen Podcasts is the first podcast company in history to receive Ohio Motion Picture Tax Credits

CLEVELAND, August 07, 2019 /PRNewswire-PRWeb/  Evergreen Podcasts (Evergreen), a Cleveland, Ohio-based podcast publisher, is the first podcast publisher to receive the Ohio Motion Picture Tax Credit (OMPTC) award. OMPTC was created in 2009 to encourage and develop a film industry in Ohio. The program provides a refundable, transferable tax credit. Eligible productions can receive 30 percent on production cast […]

Entercom Announces Acquisition of Pineapple Street Media and Agreement in Principle to Acquire Cadence13

PHILADELPHIA–(BUSINESS WIRE)–Aug 7, 2019– Entercom, the #1 creator of live, original, local audio content and the home of RADIO.COM, the fastest growing digital audio app in the United States, today announced that it has acquired Pineapple Street Media, an award-winning, renowned independent producer of top-rated podcast content, and reached an agreement in principle to acquire Cadence13, […]

Coleman Insights Finds that Joe Rogan is the Biggest Brand in Podcasting

RESEARCH TRIANGLE PARK, NC, August 5, 2019 – A new study by Coleman Insights reveals that The Joe Rogan Experience has the highest Unaided Awareness of all podcasts among monthly podcast users. Furthermore, more than twice as many podcast users are aware of Rogan’s show on an unaided basis than any other podcast. The study of 1,000 18 […]

THE GENE SMITH PODCAST: BEGINNING AUGUST 5, 2019

COLUMBUS, Ohio – Gene Smith, Ohio State senior vice-president & Wolfe Foundation Endowed Athletics Director, will begin a monthly podcast beginning August 5, the athletics department announced Thursday. The endeavor will provide fans with updates on student-athlete accomplishments in the classroom and in the community as well as insight into the leadership and professional development training […]

Historic Willard Hotel in Washington DC Gets a Multimedia Production Facility

PRESS RELEASE — July 30, 2019 Washington DC, USA—Nahigian Strategies (NS), a strategic communications and public relations firm based in Washington, D.C., today announced a unique partnership with Carr Companies, a leading property developer and innovator in the workplace experience, to bring all-new digital, television, radio, and podcast production services to the heart of Washington, […]

Podcast Advertising Revenues Will Surpass $1 Billion by 2021

The podcasting industry continues to explode with potential for advertisers, and the numbers show it: Marketers spent $479 million on podcast ads in 2018, and podcast advertising revenues are projected to surpass $1 billion by 2021, according to figures from the Interactive Advertising Bureau (IAB) and PwC. In an analysis of the US podcast advertising […]

The Quality of Audio Influences Whether You Believe What You Hear

A new study by USC and the Australian National University shows that audio quality influences whether people believe what they hear — and whether they trust the source of information. The findings are significant amid the recent rise of fake news and public distrust in science, said Norbert Schwarz, a co-director of the Mind & Society Center at the USC […]

Behind The Springs – A Podcast from the City of Colorado Springs

Can a local government podcast be fun? Jennifer Schreuder and Ted Skroback from the City of Colorado Springs Communications Department say “yes!” Join Jen and Ted twice a month for our lighthearted, in-depth discussions with Colorado Springs’ elected officials and employees as we learn what keeps Olympic City USA ranked in the country’s top three […]

PodTales: A Festival of Audio Drama and Fiction Podcasting

CAMBRIDGE, Massachusetts (April 9th, 2019) PodTales: A Festival of Audio Drama and Fiction Podcasting (PodTales), the only event in the United States dedicated to the burgeoning art forms of imaginative audio storytelling, will hold its first annual festival on October 20, 2019, at Lesley University’s Porter Square campus. PodTales will be free and open to […]

Paid Influencers and Podcasting

Data from a recent eMarketer study examines how much social media influencers are paid to promote brands. Spoiler alert: it’s a lot. Compensation level varies by media platform and number of followers. By far, the most cash is spent on YouTube videos. The data reveals that ‘”Power” influencers (with followings between 30,000 and 500,000) make $782 per […]

Crooked Media Hires Sarah Geismer as Head of Creative Development & Production

PRESS RELEASE — July 19, 2019 Los Angeles CA, USA—Crooked Media, the progressive media company founded by Jon Favreau, Jon Lovett, and Tommy Vietor, announced today the hiring of Sarah Geismer as Head of Creative Development & Production. Geismer will lead development for all of Crooked Media’s active and upcoming podcast, television, and film projects. Geismer […]

Pacific launches eight new podcasts and partners with Acast

PRESS RELEASE — July 23, 2019 Eveleigh NSW, Australia—To further enhance its market-leading podcast slate, Pacific has forged a partnership with Acast, the world’s largest podcast company, and announced the launch of eight new podcasts. From August, Pacific will boast a suite of 17 local podcasts with new titles including: Men’s Health Strength Sessions featuring interviews with Mark Wahlberg, […]

Audioburst launches on the Android Auto and Samsung Bixby platforms

PRESS RELEASE — July 23, 2019 Palo Alto CA, USA— Today Audioburst announced the release of two new offerings centered around the use of voice. Audioburst Auto, an Android app which focuses on delivering tailored playlists and hands-free voice search to today’s drivers, is being released on Google’s infotainment platform, Android Auto. Additionally, Audioburst disclosed the upcoming […]

Strategy Analytics Report Finds In-Car Terrestrial Radio at Risk

Streaming and satellite radio are the new “must-haves” for media in the dash. Strategy Analytics surveyed car owners in the US, Western Europe, and China regarding their usage of in-car infotainment sources, and their interest in infotainment features for their next car.  Although AM/FM radio remains a “must-have,” digital media has caught up with or […]

Leading Podcast Networks Continue US Upfront Tour

Cadence13, ESPN, iHeartRadio, NPR, PodcastOne, Stitcher and Wondery reveal new shows and partnerships for 2019 in Detroit and San Francisco. DETROIT, July 17, 2019 /PRNewswire/ — The industry’s top podcast publishers and platforms are continuing a U.S. tour to unveil new shows, partnerships and trends of 2019. Podcast Upfront, “Podfront,” launched in Los Angeles earlier this year, and will stop […]

WESTWOOD ONE AND AUDIENCE INSIGHTS INC.’S PODCAST DOWNLOAD

SPRING 2019 REPORT HIGHLIGHTS: PODCAST USAGE HABITS, ADVERTISER INSIGHTS, PODCAST DISCOVERY, AND MORE In May 2018, Audience Insights Inc. released The Canadian Podcast Listener 2018, a comprehensive study of 1500+ monthly Canadian podcast listeners. The study covered topics such as podcast origin timeline, podcast publishers, listener demographics, podcast discovery, listener behavior, and more. In America, podcasting has […]

Blubrry and Stagepass. A New Monetization Option for Podcasters.

COLUMBUS, Ohio, July 16, 2019 /PRNewswire-PRWeb Blubrry Podcasting, one of the largest podcast hosting companies globally, announced today that it is partnering with an Austin, Texas-based company Stagepass to expand monetization options for its users. The move will allow users to increase the ways in which they make income from their shows. Blubrry, which supports […]

Blubrry Podcasting Releases Dynamic Advertising Insertion for Professional Podcasters

COLUMBUS, OHIO (PRWEB) JULY 11, 2019 A new, premium feature allows shows to switch out ads in past episodes Available exclusively for Blubrry professional hosting podcasters, the newly released advertising insertion premium feature allows customers to streamline their monetization through dynamic advertising spots. Podcasters are able to change ads in past and present episodes, allowing […]

Driving the Cbus

In this episode, Driving the Cbus host Scott McComb talks with Zachary Woodruff, currently serving as Director of Development & Public Service for the City of Whitehall, Ohio. Woodruff is focusing his efforts on job growth and expansion, and negotiating development agreements leading to more than $100 million in new private investment, and building personal […]

Nielsen Launches Podcast Listener Buying Power Service

PRESS RELEASE – July 10, 2019 Nielsen is launching the Nielsen Podcast Listener Buying Power Service from Nielsen Scarborough, with iHeartMedia, Cadence13, Stitcher, Westwood One and cabana as charter clients. For the first time, clients will be able to profile shows using program titles collected from Nielsen’s subscribers in order to connect specific types of […]

Lemonada Media Podcast Network

Jessica Cordova Kramer and Stephanie Wittels Wachs launch new podcast network Lemonada Media PRESS RELEASE — July 1, 2019 Award-winning podcaster, Jessica Cordova Kramer and best-selling author, Stephanie Wittels Wachs have joined forces to form a new podcast network, Lemonada Media. The network, launching in September, will share an unfiltered version of the human experience, […]