Podcasts Are The New Expert Platform

The New Expert Platform: Using Podcast Interviews For Thought Leadership Marketing
It’s no longer only insider knowledge — podcasting is one of the fastest and easiest ways to establish authority. Whether you’re just starting to build a business or you and your company have long-established credentials, this online audio platform can catapult your influence beyond the capabilities of many other expert-building marketing platforms.

Read more here from Tina Dietz, Founder of StartSomething Creative Business Solutions, business coach, speaker, podcast producer & audiobook publisher.