Brasseler USA and Premier Dental were just a few companies that took advantage of the dental hygiene podcast, “A Tale of Two Hygienists” (ATOTH) to go in-depth about their products and services at a recent dental conference in Chicago. The podcast is hosted by Michelle Strange, RDH, MSDH, and Andrew Johnston, RDH.
A little background on ATOTH, a quote from Michelle about the podcast: “Andrew and I are hygienists who have been creating weekly podcasts for the hygiene profession since 2015. The show is fun and a little corny, but delivers amazing educational content in conversational form. The anchor to each episode is an interview by an industry expert or hygienist doing something out-of-the-box.”
Back to the show (or podcast, that is).
The interview sessions were called Booth Buzz and allowed an opportunity for companies to showcase their dental products or idea and record it for people who couldn’t make it to the conference. It also allowed for the companies to highlight dental products, giving all the details that hygienists don’t get to learn about while hopping from booth to booth or hustling back to a course.
The podcast partnered with PennWell at this past August’s RDH Under One Roof conference in Chicago. The plan was to create relevant content for listeners and those who were unable to attend this year’s conference. This was the second year that ATOTH was able to attend the dental hygiene conference.
Let’s break down what these dental product companies were able to do at this conference. Not only were they able to attend and showcase their companies, they were able to talk about their product or service IN-DEPTH on a podcast that is searchable, and available ANYTIME for dental professionals who couldn’t make the conference, or who had no time to stop by their booth, to download and listen AT THEIR CONVENIENCE.
What would your company be willing to pay to have that “hot spotlight” on your business on a podcast that speaks directly to your customer? And what special offer would you offer the professional listening to the podcast to secure a solid ROI for your time and money spent on the podcast?
This is the future of what podcasts and conferences can do together. As an exhibitor or a sponsor of a conference, make these opportunities happen and work for your company.
Want to explore more ideas? Contact Circle270Media for to make this work at your next conference.