PodBlog

5 Reasons Why Your Business Should Use Podcasting

Businesses today are increasingly using podcasts to improve their prospects travel through the sales funnel. It is a powerful marketing tool.

Let’s take a look at how podcasting can benefit your business.

Easy to Create

Creating a podcast doesn’t involve a lot of steps or equipment. But podcasts done correctly and effectively need content planning.  As a podcaster consultant, Circle270Media works with podcasters to establish goals, and to keep those goals in focus with each podcast episode.

Builds Better Relationships with the Audience

It gives the feeling that the listeners know the person speaking on the podcast. People listen to podcasts because they have something in common with the speaker and the brand the speaker is representing.

Such a good relationship helps in building trust. People are more likely to buy something from a friend than a stranger.

Podcasting is an Alternative to Video

Not everyone is comfortable to shoot videos. As a result, using videos can hurt your and your business’s reputation considerably. And podcasts can easily be posted to YouTube, so your content is still in that space.

Increases Traffic Generation

Using podcasts will help you reach out to new audiences for your business. Podcasts will help in building familiarity with a wide range of audiences. 

Podcasts are Highly Engaging

With the internet being filled with an ample amount of written content, audio information that attempts to engage customers is a welcome break from the monotony. Podcasts engage the audience and influence their buying decisions positively.

The New Expert Platform: Using Podcast Interviews For Thought Leadership Marketing

It’s no longer only insider knowledge — podcasting is one of the fastest and easiest ways to establish authority. Whether you’re just starting to build a business or you and your company have long-established credentials, this online audio platform can catapult your influence beyond the capabilities of many other expert-building marketing platforms.

Read more here from Tina Dietz, Founder of StartSomething Creative Business Solutions, business coach, speaker, podcast producer & audiobook publisher.

It's All Been Done Radio Hour Live Show!

May 2017 Show

Saturday, May 13, 2017 5:30PM
Admission $7 Adults / $5 Seniors & Students

It’s The Scary Dead’s series finale! Come see how the zombie apocalypse saga ends, and more fun stories!

Can’t get enough live theatre? May is MadLab’s Theatre Roulette. You’ll be able to get that ticket on the same website as ours.

More about the show here!

Link to the podcast promo here!