Better Insight Into “Personal Prime Times” Podcasting Listening Revealed

 IAB Research Identifies Opportunities for Brands to Engage with Consumers Throughout the Day During Their Own ‘Personal Prime Times’ The Interactive Advertising Bureau (IAB) released research (3/2018) that shows how consumers are creating their own “personal prime times.” These are points of highly concentrated engagement throughout the day. These can offer valuable advertising opportunities. The […]

Podcasters Can Win With Unlimited Cellular Data Plan Users

Unlimited Cellular Data Plan Users Consume 67% More Data. What can this mean for podcasters?  Even though “the download” is king, when consumers are comfortable just hitting the play button, podcasts become even easier to consume via the podcast player or the podcaster’s customized app. According to the latest NPD Group Connected Intelligence Smartphone and Tablet […]

Why Aren’t You Podcasting?

Oh, the many ways podcasting can help you and your business. Increases traffic to your website.  With podcast show notes that include your website address, you’ll also include your website address in blog posts from the podcast. Establishes yourself as an expert in your marketplace.  You control the conversation.  Tell the listener what they need […]

Podcasting And A Dental Conference Provide Information About Products

Brasseler USA and Premier Dental were just a few companies that took advantage of the dental hygiene podcast, “A Tale of Two Hygienists” (ATOTH) to go in-depth about their products and services at a recent dental conference in Chicago.  The podcast is hosted by Michelle Strange, RDH, MSDH, and Andrew Johnston, RDH. A little background on ATOTH, a […]

Podcasts Are The New Expert Platform

The New Expert Platform: Using Podcast Interviews For Thought Leadership Marketing It’s no longer only insider knowledge — podcasting is one of the fastest and easiest ways to establish authority. Whether you’re just starting to build a business or you and your company have long-established credentials, this online audio platform can catapult your influence beyond […]