August 15, 2017 9 Questions That Need Answered Before You Podcast Brett Johnson Podcasters 0 Comments If your podcast doesn’t provide a clear perceived benefit and value right from the start, the chance of garnering a following is pretty limited. What is the podcast about? – Can you tell someone what your podcast is about in 15-seconds? Why this podcast? – Why this topic? Are you knowledgeable? Are you an authority? Do you have credibility? Why this podcast now? – What has changed to make the timing right? What makes this podcast different/unique? – Are there others in the category? What would make a listener subscribe to you rather than them? What makes this podcast better than others in the category? People click on podcasts with an expectation – What will they learn, feel? Will they think, laugh, or cry? Who is going to listen to this podcast? – Who is your target listener? Their age? How will the podcast be discovered? – Social media? Broadcast? Blog? Targeted cross-marketing? What is your commitment level to publish on a regular schedule? – Do you have a publishing plan in place to keep you on track? We can help. Contact Circle270Media for a consultation.