5 Reasons Your Business Should Be Podcasting

Let’s take a look at how podcasting can benefit your business, improve your prospects’ travel through the sales funnel, and become your #1 marketing tool.

EASY TO CREATE

Creating a podcast doesn’t involve a lot of steps or equipment. But podcasts done correctly and effectively need content planning.  As a podcaster consultant, Circle270Media works with podcasters to establish goals, and to keep those goals in focus with each podcast episode.

BUILDS BETTER RELATIONSHIPS WITH THE AUDIENCE

It gives the feeling that the listeners know the person speaking on the podcast. People listen to podcasts because they have something in common with the speaker and the brand the speaker is representing.

Such a good relationship helps in building trust. People are more likely to buy something from a friend than a stranger.

PODCASTING IS AN ALTERNATIVE TO VIDEO

Not everyone is comfortable to shoot videos. As a result, using videos can hurt your and your business’s reputation considerably. And podcasts can easily be posted to YouTube, so your content is still in that space.

INCREASES TRAFFIC GENERATION

Using podcasts will help you reach out to new audiences for your business. Podcasts will help in building familiarity with a wide range of audiences.

PODCASTS ARE HIGHLY ENGAGING

With the internet being filled with an ample amount of written content, audio information that attempts to engage customers is a welcome break from the monotony. Podcasts engage the audience and influence their buying decisions positively.

Ready to take to first step?  Contact Circle270Media for an initial consultation.