Better Insight Into “Personal Prime Times” Podcasting Listening Revealed

 IAB Research Identifies Opportunities for Brands to Engage with Consumers Throughout the Day During Their Own ‘Personal Prime Times’ The Interactive Advertising Bureau (IAB) released research (3/2018) that shows how consumers are creating their own “personal prime times.” These are points of highly concentrated engagement throughout the day. These can offer valuable advertising opportunities. The […]

Podcasters Can Win With Unlimited Cellular Data Plan Users

Unlimited Cellular Data Plan Users Consume 67% More Data. What can this mean for podcasters?  Even though “the download” is king, when consumers are comfortable just hitting the play button, podcasts become even easier to consume via the podcast player or the podcaster’s customized app. According to the latest NPD Group Connected Intelligence Smartphone and Tablet […]